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dentsu

Lead Analyst

Sorry, this job was removed at 12:21 p.m. (IST) on Friday, Nov 14, 2025
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In-Office
Baner, Pune, Maharashtra
In-Office
Baner, Pune, Maharashtra

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The purpose of this role is to lead and manage customer analysis deep dives, execute the strategies outlined by senior leadership, and manage the day-to-day communication with clients.

Job Description:

Key responsibilities:

  • Convert business problem into an analytical problem by assessing available data sources and data sets
  • Solve the business problem - identify factors, test hypotheses, conduct EDA, design solution and outputs
  • Lead the team in evaluating relevant analytical techniques and choose/propose a champion model/methodology
  • Analyze, assess findings, generate insights and present recommendations through reports/dashboards/excel/presentations
  • Independently plan and execute key projects including last mile to delivery
  • Research & develop point of views on emerging problems, new ways of solving existing problems
  • Mentor and up-skill team on the analytics consulting career roadmap
  • Spot opportunities that could potentially generate new business for Merkle within existing and new client accounts
  • Support campaign strategy and planning with audience insights analysis, sizing and research using tools 
  • Document best practices and seek out opportunities to improve existing processes
  • Manage campaign timelines and deliverables across internal and external teams
  • Leverage solutions and tools to provide recommendations on driving client’s campaigns and objectives

Skillsets:

  • SQL (Expert), Python (Intermediate)
  • Visualization/BI Tools – (At least one out of Tableau, LookerStudio, PowerBI, Dataroma)
  • Statistical Modelling knowledge - Regression, Time-Series, Clustering
  • Advanced Excel & Powerpoint
  • EDA Analysis / business insights recommendations

Good to have:

  • R/SAS
  • Cloud Platforms (GCP/ Azure/ AWS)
  • AI / Deep Learning

Location:

DGS India - Pune - Baner M- Agile

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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