National Trade Marketing Manager

Dyson solves the problems others choose to ignore, developing disruptive technologies requiring even more complex electronics to deliver an increasing product portfolio. We are growing fast, and our ambition is boundless – more products, more locations, and more people.

The National Trade Marketing Lead will be responsible for planning, developing, and executing trade marketing strategies to drive brand visibility, consumer engagement, and sales growth through retail channels across the country. The role requires close collaboration with Sales, Marketing, and external stakeholders to ensure the brand resonates with consumers at every physical touchpoint.

Key Responsibilities

• Strategy & Planning:
  Develop and implement the national trade marketing strategy to achieve brand and business objectives of product visibility, increasing demos across all channels (Owned & 3rd Party stores)
• Retail Activation:
  Lead the execution of in-store promotional campaigns, point-of-sale materials, trade events and product displays to maximize consumer impact.
• Channel Management:
  Adapt and tailor initiatives for different channels (national key accounts, regional key accounts, beauty stores and own demo stores) to ensure optimal presence and conversion. Ensure planning and execution plan at the store level with the help of the zonal trade marketing managers.
• Sales Team Support:
  Equip and energize the sales team with effective promotional tools and collateral to drive execution excellence.
• Market Insights:
  Analyze shopper trends, competitor activity, and market data to identify opportunities and threats; recommend actionable insights.
• Budget Management:
  Manage the trade marketing budget efficiently to maximize ROI; track expenditures and measure campaign effectiveness.
• Cross-functional Collaboration:
  Work closely with Sales, Marketing, Product, and Supply Chain teams to ensure a seamless go-to-market approach.
• Vendor Management & Compliance: Manage relationships with external vendors, negotiations for cost benefits, vendor performance and compliance with internal policies. Regular audits and assessments of vendors to enforce compliance and drive continuous improvement.
• Retail Hygiene: Spearhead compliance of retail stores hygiene standards across all customer touchpoints, drive adherence to brand guidelines. Build robust playbooks, toolkits, guidelines on all things retail.
• Build Strong partnership with APAC Retail Teams (ART) for Retail/Trade Marketing Initiatives, drive market objectives, activations, machine demonstrations influenced by local market insights, challenges, and opportunities.
• Spearhead large format consumer / PR / media / Influencers events: Design, implement Dyson experiences in tandem with Group Events Team. Oversee vendor/Venue selection, negotiation, and coordination to ensure seamless event delivery and cost efficiency

• Education: Bachelor’s degree in marketing, business Administration, or a related field.
• Experience:
  • At least 12-15 years of experience in trade marketing, sales with a proven track record of managing national-level marketing campaigns.
  • Experience in consumer electronics, retail, or a similar industry where trade marketing plays a key role in sales growth.
• Skills:
  • Strong understanding of trade marketing principles, sales channels, and retail operations.
  • Excellent communication, presentation, and negotiation skills.
  • Proven ability to design and deliver effective training programs for both internal teams and external trade partners.
  • Analytical skills with the ability to assess market data, campaign performance, and training effectiveness.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and experience using marketing automation tools and Learning Management Systems (LMS).
  • Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.