The Senior Manager - Ads Strategy at FanCode will lead ad monetization strategies, collaborate on ad product innovations, and support sales enablement.
FanCode is India’s premier digital sports destination, dedicated to delivering a best-in-class experience for fans across live and non-live sports. Launched in March 2019 by industry veterans Yannick Colaco and Prasana Krishnan, FanCode has reached over 160 million users. The platform features a wide array of global and domestic sporting leagues, in partnership with leading sports associations. FanCode offers interactive live streaming through industry-first subscription models, including Match, Bundle, and Tour Passes, as well as monthly and annual plans at accessible price points. Some of the marquee properties include La Liga, Formula 1, MotoGP, cricket leagues from around the globe including CPL, Super Smash amongst others.
Dream Sports, India’s leading Sports Technology company, is the parent company of FanCode, with brands such as Dream11, and DreamSetGo in its portfolio.
About the role:
As Senior Manager – Ads Strategy, you’ll own the pitch strategy and planning for ad monetization across Dream Sports platforms. You’ll work closely with the Ad sales team in determining GTM strategies, and sales narratives by defining the offering, identifying target segments, and determining the right time to go to market. This role is ideal if you understand advertiser mindsets, media buying behavior, and can turn platform potential into impactful ad solutions.
What You'll Do
- Develop and own the ads monetization strategy across Dream Sports platforms
- Lead pricing, packaging, and positioning of inventory – including impact properties, seasonal spikes, and custom solutions
- Build sales narratives for brand briefs, build timed GTM plans aligned with product launches, sporting calendars, and market opportunities
- Monitor market trends and competitor activity to refine strategy and pitch timing
- Collaborate with product and ad-tech teams to co-create engaging and scalable ad formats
- Balance monetization goals with fan experience; evolve formats based on advertiser feedback and platform performance
- Identify whitespace for new monetization opportunities in live sports, commerce integrations, and contextual advertising
- Support annual revenue planning and performance tracking across properties
- Translate market and audience insights into clear sales narratives and pitch collateral
- Support the front-line sales team with data-driven strategy, product readiness, and execution excellence
Monetization & GTM Strategy
Ad Product Innovation & Partnerships
Business Planning & Sales Enablement
Must-Haves
- 6–10 years of experience in digital media sales strategy, ad planning, or ad-tech – ideally in OTT, sports, or entertainment
- Deep understanding of digital advertising ecosystem – pricing models, audience targeting, media buying behaviors
- Demonstrated success in driving GTM strategy, crafting ad solutions, and delivering revenue impact
- Strong analytical rigour with the ability to translate data into insights and action
- Detail-oriented, diligent, and thrives in fast-paced, cross-functional environments
- High market awareness and ability to time pitches based on product readiness and advertiser priorities
- Understanding of sports fans and advertising personas – what to pitch, when, and how to deliver impact
About Dream Sports:
Dream Sports is India’s leading sports technology company with 280 million+ users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
For more information: https://dreamsports.group/
Top Skills
Ad Monetization
Ad Planning
Ad-Tech
Digital Advertising
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