Staff Inbound Product Manager - Sales & Order Management

Company Description
Team:
Team Join the fast-growing Sales & Order Management (SOM) team at ServiceNow and help shape the future of enterprise Sales Force Automation (SFA). We are building modern, AI-first Sales CRM capabilities that unify lead, opportunity, account, forecasting, and territory management with downstream order processes-so sellers can focus on selling and managers can drive predictable growth. Experience with AI/ML-driven product capabilities is a strong plus, as our vision centers on building intelligent, assistive, and predictive workflows for sellers and sales leaders.
What's important to us:

• Building relationships based on trust and collaboration.
• Owning and executing on team objectives with grit and passion.
• Adopting a growth mindset with a relentless desire to better our customers, our team, and ourselves.

Role:
You will collaborate closely with the Director of Product Management who leads the vision for Sales CRM. This is an opportunity to join at an early stage of the Sales CRM product journey, playing a critical product role in driving execution, integrations, and foundational capabilities across the SFA umbrella. Think of it as being a core part of a well-funded "startup" inside a best-of-breed enterprise software company.
The Principal Inbound Product Manager role sits within the product organization and is highly collaborative-working not only with inbound PMs, but also with outbound PMs, engineering, design, research, quality, documentation, product success, and field teams.
If you're passionate about shaping product direction alongside a product leader, engaging deeply with sales teams, solving complex go-to-market workflows, and building AI-powered products that sellers and sales leaders love, this role is for you.
Job Description
What you get to do in this role:
Drive product strategy

• Work with the Director of Product Management to define and evolve the vision for Sales CRM/SFA within SOM, spanning lead management, opportunity management, pipeline forecasting, account/territory management, and seller productivity.
• Evaluate customer pain points, adoption data, and competitive insights to shape roadmap priorities.
• Develop business cases for investments and present recommendations to senior leadership.
• Build and refine a backlog of validated ideas into clear MVPs and differentiated capabilities.
• Explore inorganic approaches (e.g., partnerships, integrations, acquisitions) that accelerate value delivery.

Execute planning and releases

• Partner with engineering and UX to bring CRM/SFA workflows to life.
• Write clear and actionable product requirements that simplify complex sales processes.
• Validate designs and prototypes with sellers, sales managers, and ops leaders.
• Collaborate with other ServiceNow product teams on cross-dependencies with CPQ, order management, service, and AI products.
• Work with the Director of Product Management to track release execution, manage risks, and ensure high-quality delivery.

Product enablement and success

• Collaborate with the Director of Product Management and outbound PMs to define enablement strategy.
• Partner with marketing, enablement, and customer success to drive adoption.
• Develop collateral and positioning that define the "whole product."
• Support pricing, packaging, and licensing strategies in collaboration with GTM teams.

Champion the customer

• Work with the Director of Product Management to drive design partnerships with strategic enterprise customers in manufacturing, telecom, and technology verticals.
• Engage with sales reps, managers, and operations teams to understand how CRM is used in the field.
• Identify adoption challenges, gaps in forecasting accuracy, and seller productivity barriers.
• Act as the voice of customer throughout the product lifecycle.

Qualifications
To be successful in this role you have:

• 8+ years of inbound or technical product management experience, with a focus on enterprise SaaS.
• Deep experience in Sales CRM / Sales Force Automation, including lead management, opportunity management, forecasting, pipeline, account, and territory management.
• Exposure to building AI/ML-driven product capabilities (e.g., predictive forecasting, conversational AI, workflow automation, or intelligent recommendations) is a strong plus.
• Knowledge of adjacent domains such as CPQ, sales performance management (SPM), sales enablement, PRM, and the broader sales tech stack is a bonus.
• Experience building products in a platform-led organization, balancing extensibility and usability.
• Excellent prioritization skills with the ability to say "no" while driving clarity on "why."
• Proven ability to transform requirements into roadmaps, balancing strategy with execution.
• Strong written/oral communication skills to translate technical and business concepts across audiences.
• Curiosity about customer needs and a track record of building customer-centric solutions.
• Experience with Agile/Scrum practices; certification not required.
• Ability to think critically, thrive in ambiguity, and influence without authority.
• Willingness to travel up to 20%.

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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