Jobs at ELSA

Own paid web user acquisition across Asia and North America, managing campaigns, budgets, funnels, landing pages, creative testing, measurement, and optimization. Drive lead generation and direct subscription growth across Google, Meta, TikTok, and local platforms. Analyze unit economics, incrementality, CRM conversions, and cohort performance while partnering with sales, design, engineering, and creators. Support app acquisition and web-to-app attribution, and use AI automation to improve campaign execution and reporting.

Own ELSA’s end-to-end B2C consumer product experience, including onboarding, learning, AI coaching, subscriptions, engagement, and retention. Drive acquisition, activation, conversion, monetization, and learning outcomes through user research, behavioral analytics, experimentation, and roadmap prioritization. Partner with Engineering, AI/ML, Design, Marketing, Growth, and Data teams to deliver personalized experiences, run A/B tests, measure product performance, and communicate strategy and results to leadership.

Manage a portfolio of B2B customers in Thailand, leading onboarding, product adoption, retention, renewals, and upsell opportunities. Build executive relationships, develop customer success plans, and collaborate with Sales, Marketing, Product, and Renewals. The role also supports business development by identifying prospects, conducting outreach, researching the Thai EdTech market, supporting localized campaigns, and tracking expansion metrics.

Supports B2B customer operations through account activation, setup, ticket resolution, reporting, engagement monitoring, and customer success analytics. The role analyzes metrics such as retention, ARR, NRR, GRR, and CSAT, identifies customer risks, improves workflows, and supports automation initiatives. It partners with customer success managers, internal teams, and B2B client administrators to deliver scalable operational processes.