Acquisition Marketing Strategy - Online Investing, Senior Associate

Job Description
We are seeking a creative and analytical thinker who can develop innovative marketing strategies to drive customer acquisition. This is a highly visible strategic role with significant interaction with cross-functional teams and leaders across the firm, requiring close partnership and integration with segment marketing, analytics, product owners, finance, and cross-line of business growth teams.
As an Acquisition Marketing Strategy- Online Investing, Senior Associate on the J.P. Morgan Wealth Management team, you will play a pivotal role in shaping the future of our online investing platform by driving new customer growth through innovative marketing strategies. You will be responsible for developing, implementing, analyzing, and reporting on marketing strategies to acquire new customers for J.P. Morgan Self-Directed Investing. This includes offer development, campaign development, acquisition budget management, thorough customer analysis, and working cross-functionally to develop growth initiatives through digital channels.
You will be an excellent communicator, capable of crafting compelling narratives and delivering high-impact presentations. You will have demonstrated innovation in creating marketing strategies and tactics and possess strong end-to-end planning, execution, and analytical skills.
Job Responsibilities

• Develop and maintain a deep understanding of the Wealth Management business, customer behaviors, and competitive product landscape to inform best practices in offer, online acquisition, and direct response marketing.
• Partner with segment marketing leaders and product partners on the product value proposition to develop the messaging strategy, while utilizing best practices and aligning with broader brand guidelines.
• Formulate hypotheses and develop, prioritize, and oversee a rigorous test-and-learn roadmap.
• Build the business case and secure funding as part of the budgeting process.
• Work with creative agencies and marketing execution partners on the development of creative assets and a robust creative testing roadmap.
• Partner with the Analytics team to understand learnings and end-to-end program performance - across traffic, engagement, conversion, and account/customer quality metrics.
• Drive a rigorous, data-driven testing agenda, focused on improving the customer experience and the in-branch and digital conversion funnel.
• Identify and prioritize opportunities across channels and share key updates with senior management.
• Be a customer advocate - champion consistent and seamless user experiences.

Required Qualifications, Capabilities, and Skills

• 4-year bachelor's degree in Business Administration, Marketing, or Finance.
• 4+ years of strategy or marketing experience in a digital environment.
• Strong analytical, problem-solving, and planning skills with the ability to identify and recommend new opportunities.
• Highly proficient in Microsoft Excel and demonstrated expertise in creating high-quality PowerPoint presentations that effectively communicate complex ideas.
• Excels at managing multiple initiatives simultaneously within tight deadlines.
• Skilled and comfortable working in a highly matrixed organization.
• Excellent written and verbal presentation skills.

Preferred Qualifications, Capabilities, and Skills

• MBA preferred.
• Financial services industry experience preferred.

If you are a strategic thinker with a passion for innovation, we invite candidates with diverse experiences and perspectives to join our team and make a significant impact on our growth journey.
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.