Ad Creative Specialist

About Us

We are a leading mobile apps and games publishing company seeking a talented Ad Creative Specialist to join our marketing team. Our focus is on user acquisition (UA) across our portfolio of mobile apps and games, with a strong emphasis on achieving low cost per install (CPI) through innovative and high-converting ad creatives.

Job Description

We are looking for a creative and results-driven Ad Creative Specialist to boost our user acquisition efforts. The ideal candidate will be responsible for conceptualizing, producing, and optimizing ad creatives for our mobile apps and games, with a focus on increasing conversion rates and lowering CPI.

Responsibilities

• Conceptualize and produce original ad creatives at a scale, including influencer videos, UGC content, production videos, motion graphics, and AI-generated content
• Create multiple variants for each original creative to maximize testing and optimization opportunities
• Collaborate with the Performance Marketing Specialist to analyze creative performance and implement data-driven optimizations
• Manage relationships with influencers and coordinate UGC content creation
• Stay up-to-date with mobile ad creative trends and implement new techniques to improve performance
• Work closely with the ASO & SEO Specialist to ensure ad creative alignment with app store presence
• Collaborate with the Copywriting team to develop compelling ad copy that complements visual creatives
• Scaling the team to be able to accomdate the desired voulme

Requirements

• Proven experience in creating high-performing ad creatives for mobile apps or games
• Strong portfolio demonstrating a range of creative styles and formats
• Proficiency in video production, editing, and motion graphics software
• Experience with UGC content creation and management
• Familiarity with AI-generated content tools and techniques
• Understanding of mobile user acquisition strategies and metrics (CPI, CPM,conversion rates)
• Knowledge of best practices in mobile game ad creatives
• Ability to work in a fast-paced environment and meet daily creative production goals
• Excellent communication skills in both English and Arabic
• Strong understanding of Arabic culture and its application in creative content
• Familiarity with A/B testing and creative optimization techniques

Preferred Qualifications

• Experience in the mobile gaming industry
• Knowledge of major ad networks and their creative specifications
• Experience with programmatic advertising

What We Offer

• Opportunity to work on a diverse portfolio of mobile apps and games
• Collaborative and innovative work environment
• Professional growth and skill development opportunities