Ad Operations Specialist

Frequence is the only end-to-end platform for media companies and agencies to grow and automate their advertising sales and operations while integrating owned and operated media. Through its full-stack proposal, workflow, and campaign-management software, Frequence drives revenue with best-in-class tools to sell, optimize, and report omnichannel advertising campaigns.
Frequence is a Madhive Company. Madhive is the leading independent and fully customizable operating system built to help local media organizations build profitable, differentiated, and efficient businesses.
Learn more about how Madhive and Frequence work together here.
We're seeking a skilled and ambitious Ad Operations Specialist with 5+ years of experience in programmatic media buying. This role is tailored for a results-driven professional with leadership potential who is eager to advance their career while contributing to Frequence's innovative advertising solutions.
Please note that, although this role is based in Pune, India, the successful candidate will be expected to work US hours.
Key Responsibilities:

• Execute and optimize Display, Video, OTT, Streaming Audio and DOOH campaigns across various RTB platforms.
• Monitor and troubleshoot campaign performance across multiple channels to ensure KPIs are consistently met.
• Analyze data to provide actionable insights and improve campaign effectiveness.
• Take ownership of process improvements and suggest innovative solutions for operational efficiency.
• Collaborate with cross-functional teams to align campaigns with broader advertising and client goals.

Who You Are:

• Experience: 5+ years of hands-on experience managing campaigns across various programmatic platforms.
• Leadership Potential: Demonstrated ability to lead projects, mentor peers, or innovate within your current role.
• Analytical Skills: Strong ability to interpret campaign data and recommend optimization strategies.
• Education: Degree in Business, Advertising, Marketing or a related field is preferred.
• Soft Skills: Excellent communication, collaboration, and problem-solving abilities.

Why Join Frequence?

• Be part of a company that fosters growth, with clear pathways to leadership roles for top performers.
• Work with cutting-edge advertising technologies in a dynamic and collaborative environment.
• Join a company recognized as a "Great Place to Work" and dedicated to employee growth and innovation.

Technical Expertise

• 5+ years of hands-on experience in programmatic media buying across platforms such as:
  
  • Madhive, TTD, DV360, Simplifi, and Amazon DSP.
• Understanding of and experience with other media buying platforms is a plus:
  
  • Search Platforms: Google Ads (Search, Display, YouTube).
  • Paid Social Platforms: Meta Ads (Facebook, Instagram) and Twitter Ads.
• Strong ability to manage Display, Video, OTT, Streaming Audio, and DOOH campaigns.
• Expertise in campaign monitoring, troubleshooting, and optimization to consistently meet KPIs.
• Proficient in tracking and analytics tools, such as Google Analytics and conversion tracking pixels.
• Deep understanding of audience targeting, bid strategies, and ad creative testing methodologies.

Leadership Potential

• Proven ability to take ownership of projects and lead them to successful outcomes.
• Demonstrated initiative in improving processes and suggesting innovative solutions.
• Experience mentoring peers or contributing as a key collaborator in team initiatives.
• Strong desire and vision to grow into a leadership role within Frequence.

Analytical and Strategic Thinking

• Adept at analyzing campaign data to identify trends and actionable insights.
• Detail-oriented, ensuring accuracy and consistency in campaign execution and reporting.
• History of identifying process inefficiencies and implementing effective improvements.

Soft Skills and Collaboration

• Exceptional communication skills, with the ability to clearly explain technical details to non-technical stakeholders.
• Strong team player who excels in cross-functional collaboration with account management, creative teams, and other departments.
• Flexible and adaptable to a fast-paced, dynamic work environment.

Cultural Fit

• Thrives in a people-first, innovative ad tech company like Frequence.
• Values feedback and demonstrates a commitment to personal and professional growth.
• Aligns with Frequence's mission to revolutionize local advertising and empower clients with cutting-edge solutions.

#LI-Hybrid
Why Frequence?
Frequence is a dynamic, diverse, innovative, and friendly place to work. We embrace our differences and believe they fuel our creativity. We come from varied backgrounds and think that's important. Whether it's taking ideas from previous lives and applying them in different ways or creating something completely new, we are all trail-blazing team players who think big and want to make an impact.
We are committed to cultivating a culture of inclusion and collaboration. We welcome diversity in education, culture, opinions, race, ethnicity, gender identity, veteran status, religion, disability, sexual orientation, and beliefs.
Please be advised that we will NOT be using third-party recruiting agencies for this search.