Drives territory sales growth by achieving sales targets, expanding distribution, improving market execution, monitoring forecasts and collections, managing distributor and retailer relationships, and leading sales team development. The role oversees merchandising, stock availability, competitor response, operational efficiency, field execution, and resolution of market issues.
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Job Description
Area Sales ExecutiveResponsible for driving sales growth, strengthening distribution and market execution, managing channel relationships, and developing team capabilities to achieve business objectives. Focused on sales performance, market expansion, operational efficiency, and effective team management.Sales Delivery & Business Performance
- Drive achievement of primary and secondary sales targets for the assigned territory
- Break down monthly targets into actionable plans for distributors and team members
- Monitor sales performance regularly and take corrective actions to address gaps
- Ensure timely and accurate forecasting, billing, and collections within the area
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Distribution & Market Execution
- Expand and strengthen distribution network to improve numeric and weighted reach
- Ensure product availability, stock norms, and effective servicing across outlets
- Drive visibility, merchandising, and execution of trade schemes in the market
- Monitor competitor activities and implement counter-strategies to protect and grow market share.
Team Management & Capability Development
- Lead, coach, and develop ASOs to enhance productivity, coverage, and execution quality
- Conduct regular joint field work to improve selling effectiveness and on-ground execution
- Set clear performance expectations and support team members in achieving their targets
- Drive engagement, discipline, and timely reporting within the team
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Channel & Stakeholder Management
- Build and maintain strong relationships with distributors, retailers, and key channel partners
- Ensure efficient distributor operations including billing, collections, and ROI management
- Resolve market issues, customer complaints, and operational challenges in a timely manner
- Collaborate with internal stakeholders to ensure smooth execution of business plans and initiatives
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