Leads regional B2B sales strategy and team performance for commercial and industrial solar solutions. Develops enterprise relationships, manages complex sales cycles, negotiates contracts, presents proposals and ROI analyses, forecasts pipeline activity, and collaborates with technical and project teams. Requires strong solar industry knowledge, executive-level communication, team leadership, CRM proficiency, and extensive regional travel.
Summary
The Area Sales Manager is a key strategic leader within the solar energy industry, responsible for driving revenue growth and expanding market presence across a defined geographic region. This role focuses on building and managing a high-performing B2B sales team, cultivating relationships with commercial and industrial clients, and executing targeted sales strategies to achieve aggressive quarterly and annual targets. The ideal candidate will possess deep expertise in B2B sales within the renewable energy sector, with a proven ability to navigate complex procurement processes, negotiate long-term contracts, and deliver scalable solar solutions. As a critical link between the organization and its enterprise clients, the Area Sales Manager plays a pivotal role in advancing sustainable energy adoption, contributing to corporate sustainability goals, and strengthening the company’s position as a leader in the solar industry.
Responsibilities
- Develop and execute regional sales strategies aligned with company growth objectives and market opportunities in the solar energy sector.
- Lead, mentor, and manage a team of B2B sales representatives, ensuring performance excellence through coaching, goal setting, and regular feedback.
- Identify, qualify, and pursue new commercial and industrial B2B prospects, focusing on solar PV system installations for businesses, manufacturing facilities, and institutional clients.
- Build and maintain strategic relationships with key decision-makers at enterprise accounts, including facility managers, sustainability officers, and procurement teams.
- Collaborate with technical and project development teams to deliver customized solar solutions that meet client energy needs and financial objectives.
- Analyze market trends, competitor activity, and customer behavior to refine sales approaches and improve win rates.
- Prepare and present detailed proposals, financial models, and ROI analyses to support client decision-making.
- Track and report on sales pipeline, forecast accuracy, and KPIs using CRM platforms to ensure transparency and data-driven planning.
- Ensure compliance with industry regulations, safety standards, and company policies throughout the sales and project handoff process.
Requirements
Requirements:
- Bachelor’s degree in Business, Engineering, Renewable Energy, or a related field; advanced degree preferred.
- Proven experience (5+ years) in B2B sales, with a strong track record of exceeding sales targets in the renewable energy, clean tech, or construction industry.
- In-depth knowledge of solar energy systems, including photovoltaic (PV) technology, financing models (PPA, lease, cash purchase), and incentive programs (e.g., ITC, state rebates).
- Demonstrated ability to manage complex sales cycles involving multi-stakeholder decision-making and long-term contracts.
- Proficiency in CRM software (e.g., Salesforce, HubSpot) and Microsoft Office Suite for reporting, forecasting, and client presentations.
- Strong negotiation, presentation, and interpersonal skills with the ability to influence at the executive level.
- Valid driver’s license and willingness to travel extensively within the assigned region.
- Experience in team leadership and performance management, including hiring, training, and performance evaluation.
- Familiarity with sustainability metrics and ESG reporting is a plus.
Compensation & Benefits
- Competitive base salary: ${salary}
- Performance-based commission and bonus structure
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off, holidays, and professional development opportunities
- Company-sponsored training in solar technology and sales strategy
Similar Jobs
Solar
Leads regional B2B sales strategy and manages a sales team within the solar energy sector. Develops commercial and industrial prospects, builds enterprise relationships, negotiates complex contracts, presents solar proposals and financial analyses, and tracks pipeline performance through CRM systems. Collaborates with technical and project teams to deliver customized solar solutions while ensuring regulatory and company-policy compliance. Requires extensive regional travel and expertise in renewable energy sales, solar financing, and team performance management.
Top Skills:
HubspotMicrosoft Office SuitePhotovoltaic TechnologyPower Purchase Agreements (Ppa)SalesforceSolar Pv
Solar
Leads regional B2B sales strategy and manages a high-performing team selling commercial and industrial solar solutions. Builds enterprise relationships, develops proposals and ROI analyses, manages complex sales cycles, forecasts pipeline performance, and collaborates with technical teams on customized projects. The role requires renewable energy sales expertise, knowledge of solar financing and incentives, executive-level negotiation skills, team leadership, CRM proficiency, and extensive regional travel.
Top Skills:
Crm PlatformsEsg ReportingHubspotItc IncentivesMicrosoft Office SuitePpa FinancingSalesforceSolar Photovoltaic (Pv) Systems
Solar
Leads regional B2B sales growth for commercial and industrial solar solutions. Manages and develops sales representatives, builds enterprise relationships, oversees complex sales cycles, negotiates long-term contracts, presents proposals and financial models, monitors pipelines and forecasts, and collaborates with technical and project teams to deliver customized solar installations.
Top Skills:
HubspotInvestment Tax Credit (Itc)Microsoft Office SuitePower Purchase Agreements (Ppas)SalesforceSolar Photovoltaic (Pv) Systems
What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
