About the Team: The Consumer Ad Quality team is an integral function of managing advertising risk, working closely with the cross functional teams to protect users, advertisers and publishers alike. Ad Quality Optimization Specialists support the account managers, advertisers, and publishers on Yahoo platforms globally. The key objective of this team is to keep Yahoo owned and operated safe and trusted by confronting and preventing threats such as ad quality issues.
Associate Ad Quality Optimization Specialists review and classify online display & video advertisements as well as new advertisers associated with clients that have self-serve seats with the goal of minimizing risk for users, advertisers and publishers. This team also ensures uniformity, choice and control on ad content to give publishers the confidence that their site is protected and targeted effectively. The specialist needs to be adaptable to work in a rotating 24/7 shift pattern, which includes night shifts.
Creatives are scrutinized by automated and human review processes and categorized with an unprecedented level of detail and accuracy. Our mission is to build trust on the exchanges we monitor and give publishers the confidence that right advertising will reach their sites.
The role of Associate Ad Quality Optimization Specialists is to ensure the integrity of the data on which publishers and networks base their settings and preferences on the exchange.
Responsibilities:
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Review and tag creatives based on different aspects of the advertisement according to the Yahoo Ad Policy using different tools to ensure only ads that are compliant are approved and served.
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Reviewing display/video ads on Yahoo partner sites per our ad standards and competitor exclusion guidelines.
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Use data to detect risky advertiser trends and implement processes to mitigate risk.
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Work on separate projects to meet market needs and team priorities.
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Work with cross functional teams like product, engineering, policy, legal and account management to make wise decisions and keep the advertising marketplace safe.
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Create dashboards and reports for trend analysis.
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In-depth analysis at different entity levels based on trends.
Qualifications:
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Familiarity with Online Advertising domain and related technologies.
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Experience working with emerging/developing ad products (ie. Google Ad Manager).
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1-3 years of work experience.
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Thorough knowledge of Microsoft Excel and Google Suite .
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Strong strategic thinking, problem solving and analytical skills, with the ability to handle multiple projects and responsibilities simultaneously.
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Ability to easily adapt to changing priorities with a high attention to detail.
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Ability to engage with and learn unfamiliar digital tools and systems.
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Ability to make logical and consistent judgments in policy and relevance matters.
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Excellent verbal and written communication skills.
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Excellent time management skills.
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Reporting Experience
Good to have:
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Understanding of digital advertising space and part of advertiser and publisher quality.
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Familiarity with western pop culture and ability to recognize common innuendos and slang so as to identify guideline violations.
Demonstrated ability for pattern recognition.
Important notes for your attention
Applications:
All applicants must apply for Yahoo openings direct with Yahoo. We do not authorize any external agencies in India to handle candidates’ applications. No agency nor individual may charge candidates for any efforts they make on an applicant’s behalf in the hiring process.
Our internal recruiters will reach out to you directly to discuss the next steps if we determine that the role is a good fit for you. Selected candidates will go through formal interviews and assessments arranged by Yahoo direct.
Offer Distributions:
Our electronic offer letter and documents will be issued through our system for e-signatures, not via individual emails.
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.
If you’re curious about how this factors into this role, please discuss with the recruiter.
Currently work for Yahoo? Please apply on our internal career site.
