Supports branding and communications strategy, develops corporate and marketing content, manages digital and social campaigns, coordinates event and exhibition communications, assists with media relations, and works with agencies and cross-functional stakeholders to strengthen brand visibility and consistency.
Responsibilities Qualifications
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Brand Management & Communication
- Support the development and execution of branding and communication strategies aligned with business objectives.
- Ensure consistency of brand identity, messaging, tone, and visual standards across communication channels.
- Develop compelling communication around defence and aerospace products, capabilities, partnerships, achievements, and milestones.
- Coordinate with internal stakeholders to translate technical and business information into clear and impactful communication.
Content Development
- Create and review content for corporate presentations, brochures, product collaterals, newsletters, leadership communication, website content, social media, and other marketing materials.
- Work closely with technical, business development, HR, and leadership teams to develop accurate and engaging content.
- Support storytelling around indigenous defence manufacturing, technology, innovation, and organizational capabilities.
Digital & Social Media
- Support digital communication and social media campaigns to strengthen brand visibility and engagement.
- Coordinate content calendars and campaign execution across relevant digital platforms.
- Track campaign performance and recommend improvements based on engagement and analytics.
Events & Exhibitions
- Support branding and communication for defence exhibitions, air shows, industry conferences, product demonstrations, and corporate events.
- Coordinate development of exhibition collaterals, product displays, branding materials, presentations, and digital assets.
- Work with internal teams and external agencies to ensure timely execution of event communication requirements.
Media & External Communication
- Assist in developing press releases, media briefs, leadership talking points, corporate announcements, and external communication materials.
- Coordinate with corporate communications, agencies, and relevant stakeholders for communication initiatives.
- Monitor industry developments and competitor communication to identify opportunities for strengthening brand positioning.
Agency & Stakeholder Management
- Coordinate with creative, digital, PR, event, and production agencies.
- Manage multiple communication projects while ensuring adherence to timelines, quality standards, and brand guidelines.
- Collaborate effectively with senior leadership and cross-functional stakeholders.
- Bachelor’s or Master’s degree in Marketing, Mass Communication, Journalism, Public Relations, Business Administration, or a related field.
- MBA/PGDM in Marketing or Communications would be an advantage.
- 4–7 years of relevant experience in branding, corporate communications, marketing communications, PR, or digital communication.
- Experience in Defence & Aerospace, Manufacturing, Engineering, Technology, Automotive, Infrastructure, or other B2B industries would be preferred.
- Experience working with creative/PR/digital agencies and managing large-scale events or exhibitions would be advantageous.
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