Associate Manager - Paid Media

Develop, test, and optimize campaign strategies based on audience segmentation, creatives, and budget management.
Explore and identify new target audiences to increase campaign reach and volume.
Track and report on key performance metrics, ensuring alignment with business goals and objectives.
Own the full lifecycle of campaigns: launching, analyzing, optimizing, and reporting to ensure continuous improvement and growth.
Provide actionable insights through data-driven analysis of campaign performance, including both quantitative and qualitative evaluation.
Work closely with the team to identify, create, and implement creative ad solutions that deliver measurable business results.
Support internal teams by sharing best practices and educating on product solutions.
Monitor ad performance and optimize landing pages using tools like TikTok/Google Analytics, proprietary dashboards, and tracking systems.

Job Description:

Responsibilities:

• Maintain day-to-day client contact for SEM Campaign execution

• Responsible for understanding client goals and agency deliverables

• Responsible for contributing ideas to grow the client's business

• Develops comprehensive agendas for weekly client planning/status meetings

• Format and prepare weekly search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text.

• Tracks, analyses and summarizes program results and progress

• Provides clients with budget updates

• Help prepare and research needed materials for client presentations and engagements

• Conduct research and fact-finding for reports, presentations and articles

• Set up and provide support on 3-5 search projects of various sizes

• Perform keyword research and basic analysis

• Monitor progress of campaigns using various reporting tools

• Be able to clearly convey and explain search engine best practices to company associates and to clients.

• Training subordinates with goal to make each member self-efficient and execute independently.

• Proactively reviews and manages client data to ensure optimal performance on all campaigns

• Tracks and reports on campaign results, gathers data analysis and participates in weekly calls

• Generates campaign reports and is responsible for pacing, QA and trafficking

• Provides initial insights on campaign trends to executives and planners

Qualifications & Requirements:

• A Graduate/PG/MBA in Digital Marketing or equivalent with at least 2-4years ops experience implementing and supporting search marketing activities

• Detail-oriented with excellent verbal, written, and visual communication and interpersonal skills for a variety of audiences

• Enthusiasm for and ability in synthesizing large amounts of information and identifying key findings

• Team building skills along with deliverables.

• Have strong project management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously.

• Have excellent problem-solving and a logical, analytical skilled approach while interpreting the numbers and an impeccable business judgment.

Location:

India - Maharashtra- Mumbai - Worli - Devchand House - Level 1

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent