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NTT DATA

Associate Marketing Specialist

Posted 2 Days Ago
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Mumbai, Maharashtra
Entry level
Mumbai, Maharashtra
Entry level
The Associate Marketing Specialist role involves supporting the marketing team in executing campaigns, maintaining the marketing calendar, tracking program success, and assisting with sales enablement. This is an entry-level position focused on developing marketing skills and ensuring alignment with business objectives.
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The Associate Marketing Specialist is an entry level role within the General Marketing Management job family.
The primary responsibility of this role is to support in all aspects of marketing and works closely with the broader Marketing team to help with the coordination, development and/or execution of marketing activities in line with business objectives and revenue targets.

What you'll be doing

Key Responsibilities:

  • Assists with the coordination of marketing campaigns and works closely with the Marketing team to help with the execution of marketing activities in line with business objectives and revenue targets.
  • Helps with the maintenance of the marketing activity calendar and supporting information.
  • Helps the marketing activity owners to perform the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements and metrics.
  • Works closely with relevant stakeholders, to help with the tracking and measurement of the success of these demand generation programs.
  • Assists the execution of programs such as one-on-one campaigns, specific collateral, and other sales aids that generate new opportunities and/or close sales deals.
  • Assists with the coordination of information load being distributed to marketing and communications teams.
  • Helps with the delivery of content, tools and materials for internal and external communications.
  • Participates in and assists with the facilitation of sales enablement activities that create alignment between sales, marketing and key partners.
  • Supports on any marketing activities as required by the Marketing management team.

Knowledge and Attributes:

  • Some knowledge and understanding of all relevant industry standards.
  • Some knowledge and understanding of best practices for marketing.
  • Good written and verbal communication skills.
  • Ability to interact with a variety of internal team members at different levels in the organization.
  • Developing understanding of the features and benefit of the company’s products and services.
  • Some understanding how databases are utilized in effective marketing.
  • Ability to articulate company's value proposition.
  • Ability to work with and manage many projects within the required deadlines.
  • Some awareness of data privacy and compliance as they relate to marketing activities.
  • Some knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations.
  • Some understanding of conversion rate optimization (CRO) principles and tools to improve website and landing page conversions.

Academic Qualifications and Certifications:

  • Bachelor’s degree or equivalent in Marketing Management or related field.

Required Experience:

  • Entry level marketing experience.
  • Entry level experience working in a similar role and preferably within a similar type of working environment.

#GlobalDataCentersCareers

Workplace type:

Hybrid Working

About NTT DATA
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.

Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.

Top Skills

A/B Testing
Conversion Rate Optimization

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