Support brand strategy and annual planning, execute promotional campaigns, conduct market research and HCP feedback, assist launches and lifecycle management, support sales force tools and training, manage marketing budgets, monitor KPIs, and collaborate cross-functionally to optimize brand performance.
Job Description:
Key Responsibilities
Brand Strategy & Planning
- Support the development and execution of annual brand plans.
- Conduct market analysis, competitor tracking, and performance reviews to identify growth opportunities.
- Monitor brand KPIs including sales performance, market share, prescription trends, and customer engagement.
- Provide insights and recommendations to optimize brand performance.
Marketing Campaign Management
- Assist in designing and executing promotional campaigns and tactical marketing initiatives.
- Coordinate development of promotional materials, visual aids, digital content, and marketing collateral.
- Work with creative and digital agencies to ensure timely delivery of campaigns.
- Ensure all promotional activities comply with internal and regulatory guidelines.
Market Research & Insights
- Analyze market trends, customer insights, and competitive landscape.
- Conduct healthcare professional (HCP) feedback sessions and market research projects.
- Generate actionable insights to support brand decision-making.
Sales Force Support
- Partner with the sales team to develop effective communication tools and promotional strategies.
- Support sales force training on product positioning, key messages, and campaign objectives.
- Monitor field feedback and recommend improvements.
Cross-Functional Collaboration
- Collaborate with Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, Finance, and Sales teams.
- Support product launches, line extensions, and lifecycle management activities.
- Participate in cross-functional brand team meetings.
Product Launch & Lifecycle Management
- Assist in launch planning and execution of new products.
- Track launch readiness and coordinate launch activities across functions.
- Support portfolio management initiatives and brand lifecycle strategies.
Budget Management
- Support tracking and monitoring of marketing budgets.
- Ensure optimal utilization of promotional investments.
- Work with finance teams for budget forecasting and reconciliation.
Key Performance Indicators (KPIs)
- Achievement of brand sales targets.
- Market share growth.
- Successful execution of marketing campaigns.
- Quality and timeliness of brand initiatives.
- Customer engagement and campaign effectiveness.
- Launch readiness and launch success metrics.
- Budget adherence.
Qualifications & Experience
Education
- Bachelor's degree in Pharmacy, Life Sciences, Biotechnology, or related field.
- MBA in Marketing preferred.
Experience
- 3+ years of experience in pharmaceutical sales, marketing, brand management, or related commercial roles.
- Prior experience in pharmaceutical product management is desirable.
Required Competencies
Technical Competencies
- Pharmaceutical market knowledge.
- Brand management and marketing fundamentals.
- Data analysis and market research.
- Digital marketing understanding.
- Financial and business acumen.
Behavioral Competencies
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Stakeholder management and influencing ability.
- Project management and organizational skills.
- Collaboration and teamwork.
- Results-oriented mindset.
Preferred Skills
- Experience with IQVIA/market intelligence data analysis.
- Proficiency in PowerPoint, Excel, and dashboard reporting.
- Understanding of pharmaceutical regulations and promotional compliance.
- Exposure to omnichannel marketing and digital engagement strategies.
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