Zeta Global Logo

Zeta Global

Audience Syndication Specialist

Reposted 13 Days Ago
Be an Early Applicant
Easy Apply
Hybrid
Bengaluru, Karnataka
Junior
Easy Apply
Hybrid
Bengaluru, Karnataka
Junior
The Audience Syndication Specialist manages and implements audience syndication across digital platforms, ensuring alignment with campaign objectives and effective monitoring of syndication processes.
The summary above was generated by AI

The Audience Syndication Specialist will ensure the successful implementation and tracking of audience syndication to meet campaign objectives.

They will play a crucial role in executing media strategies by creating, managing, and syndicating 1st party (1P) and 3rd party (3P) audiences across various digital platforms. This role requires excellent communication skills, the ability to troubleshoot audience-related issues, and collaboration with media team members across programmatic, social, and search channels.


Shift Timing: 6.30 PM IST - 2.30 AM IST (EST Hours)

Job Location: Bangalore (Remote works as well)


Key Responsibilities:

  • Understand the fundamental for creating 1P and 3P audiences as defined by media strategies and supporting tactics.
  • Document audience components in the audience tracker, including:
    • Audience name
    • Audience size
    • Platform syndication
    • Frequency of syndication
  • Monitor ZMP (Zeta Marketing Platform) to ensure proper audience syndication.
  • Syndicate audiences** to digital platforms and ensure they align with campaign strategies.
  • Communicate with media team members (programmatic, social, and search) when appropriate, including:
    • Audience name
    • Date of syndication
  • Ensure audience syndication happens as planned, making necessary extensions if required.
  • Conclude audience syndication by stopping syndication when it is no longer needed.
  • QA and troubleshoot audience errors, addressing issues promptly to minimize disruptions.
  • Input and update tickets, including escalations as necessary.
  • Collaborate with media leads to address questions and provide clarity on audience syndication.
  • Perform manual updates for Bing syndication when contracts include this requirement.


Required Skills & Qualifications:

  • Strong project management and communication skills
  • Excellent written and verbal communication skills
  • Experience in digital marketing with familiarity with programmatic, social, and search platforms.
  • Excellent troubleshooting and communication skills.
  • Ability to manage multiple tasks in a fast-paced environment.
  • Flexible and adaptable to changing circumstances
  • Skilled in Microsoft Excel


Company Summary:

Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

https://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-ai-marketing-automation/

https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken-conference.html

https://www.businesswire.com/news/home/20240904622808/en/Zeta-Increases-3Q%E2%80%9924-Guidance

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html

Top Skills

Excel
Zeta Marketing Platform

Similar Jobs at Zeta Global

12 Days Ago
Easy Apply
Hybrid
Bengaluru, Karnataka, IND
Easy Apply
Junior
Junior
AdTech • Artificial Intelligence • Marketing Tech • Software • Analytics
The Technical Account Manager ensures successful ad campaign launches, monitors pixel tracking, manages client data uploads, troubleshoots dashboards, and offers insights for improvement. They maintain regular communication with clients and address technical challenges.
Top Skills: ExcelMS OfficeSQLTableau
13 Days Ago
Easy Apply
Hybrid
Bengaluru, Karnataka, IND
Easy Apply
Mid level
Mid level
AdTech • Artificial Intelligence • Marketing Tech • Software • Analytics
The Customer Success Engineer handles escalation tickets, resolves technical issues, collaborates with technology teams, and documents troubleshooting steps while communicating with customers.
Top Skills: APIsCSSHTMLJavaScriptJSONSQL
13 Days Ago
Easy Apply
Hybrid
Bengaluru, Karnataka, IND
Easy Apply
Senior level
Senior level
AdTech • Artificial Intelligence • Marketing Tech • Software • Analytics
Lead development of applications for Zeta's Data Cloud, manage cross-functional teams, create product definitions, and support post-development activities.
Top Skills: Artificial IntelligenceData VisualizationMachine Learning

What you need to know about the Pune Tech Scene

Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account