B2B Content Marketing and Sales Enablement

Requisition Number: 2386030
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:

• Content creation
  • Use creative briefs and messaging guides to draft content such as articles, blogs, white papers, LinkedIn posts, infographics, and case studies
  • Manage the creation of event assets, including booth designs, event materials, social media content
  • Repurpose long-form content (e.g., white papers) into short-form assets such as LinkedIn posts, infographics, and short articles
  • Create and maintain sales toolkits
  • Manage the creation and distribution of the monthly sales newsletter
  • Complete content briefs for website creation and updates
  • Build and update bills of materials (e.g., decks, one-pagers, FAQs) using approved messaging and creative briefs
  • Create battle cards using completed research and approved inputs
• Sales Enablement Operations
  • Manage and maintain the Sales Hub
  • Manage the annual audit of sales and marketing materials, including assigning assets to product marketers for review, tracking feedback, applying edits, and maintaining an asset tracker with details such as last review date and legal approval status
  • Maintain and manage the archive of marketing and sales assets
  • Track asset usage and performance metrics
  • Maintain and update team SOPs
  • Manage editorial calendars and content trackers
  • Apply brand, legal, and compliance edits once approvals are received
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• 3+ years of experience in marketing, with a focus on content creation
• Experience writing content such as white papers, articles, blogs and social media content
• Proven ability to be highly organized and to multi-task, managing a high volume of tactics from concept to execution to optimization
• Proven ability to be a team player with solid interpersonal skills, ability to work with multiple stakeholders and build good working relationships
• Demonstrated ability to project manage
• Proven comfortable with ambiguity and able to shift projects and strategies to meet the changing landscape

Preferred Qualifications:

• Experience designing PowerPoint presentations
• Experience marketing to provider and health plan/insurance organizations
• Experience supporting sophisticated sales organizations and fast-paced technology marketing teams

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
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