The Brand Activation Manager will manage brand strategy, portfolio execution, marketing initiatives, and cross-functional collaboration to drive growth across multiple European markets.
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Defining the portfolio/brands/business models for growing European Expansion Business (EEB) across multiple territories and segments.
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives.
Responsibilities: Brand & portfolio management for leading brands in EEB portfolio: defining opportunities, forming portfolio, launch plans & execution from I2M to evaluation. Cooperation with multiple distributors on aligning brand plans both equity and in-store activations to achieve each markets targets and tailor craft respective solutions (up to 32 markets)
Agile broad approach as Business owner: combination of function of marketeer, shopper marketeer, perfect-store manager & finance.
How you will contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
More about this role
What you need to know about this position:
Experience within the FMCG sector would be an advantage
What extra ingredients you will bring:
- Flexibility
- Good negotiation skills
- Team Player
- Self starter
Job specific requirements:
Fluency in English language
Travel requirements: 10%
Relocation Support Available?
No Relocation support available
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular
Brand & Portfolio Management
Marketing
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Defining the portfolio/brands/business models for growing European Expansion Business (EEB) across multiple territories and segments.
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives.
Responsibilities: Brand & portfolio management for leading brands in EEB portfolio: defining opportunities, forming portfolio, launch plans & execution from I2M to evaluation. Cooperation with multiple distributors on aligning brand plans both equity and in-store activations to achieve each markets targets and tailor craft respective solutions (up to 32 markets)
Agile broad approach as Business owner: combination of function of marketeer, shopper marketeer, perfect-store manager & finance.
How you will contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Result oriented marketing approach
- Marketing preferably in the fast-moving consumer goods sector
- Our brands and business with a clear understanding of our consumers
- Delivering results autonomously and influencing stakeholders
- Analytical skills and a creative mindset-a balance of commercial and strategic acumen
- Presenting a story in an inspiring and convincing manner
- Project management from design to completion with an action orientation
More about this role
What you need to know about this position:
Experience within the FMCG sector would be an advantage
What extra ingredients you will bring:
- Flexibility
- Good negotiation skills
- Team Player
- Self starter
Job specific requirements:
Fluency in English language
Travel requirements: 10%
Relocation Support Available?
No Relocation support available
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular
Brand & Portfolio Management
Marketing
Top Skills
Marketing
Project Management
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