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Haleon

Brand Manager - Innovations (VMS)

Posted 2 Days Ago
Be an Early Applicant
Gurugram, Haryana
Senior level
Gurugram, Haryana
Senior level
The Brand Manager - Innovations will leverage deep consumer insights to drive innovation in brand strategy, ensuring successful product launches and achieving performance metrics in the Indian market. The role requires collaboration with cross-functional teams and the execution of marketing initiatives to meet brand objectives.
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Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Job Purpose

  • Understanding deep consumer & category insights for designated category/(ies)
  • Understand white spaces & unmet need states with a definitive right to win for the brand
  • Seize the opportunity & potential business levers
  • Collaborate with key functions – Marketing, R&D, Regulatory, Medical Affairs, Finance for developing a winning proposition
  • Designing the demand generation model in partnership with the marketing, sales & finance team
  • Planning and execution of Innovations in India.
  • Responsible for delivering the plan Innovation P&L for Brand for India market.
  • Responsible for Innovation building and top line and bottom-line delivery through the following.
  • Strategy and planning
  • Understanding consumer insights and bringing corresponding science to life
  • Key responsibilities
  • Delivering differentiated on-time in-full consumer, expert and shopper validated launch toolkit.
  • Responsible for delivering Plan Innovation value and success metrics post launch.
  • Delivering category leading Innovation share on Digital, E commerce and Modern Trade.
  • Delivering KPI driven model for driving higher trials
  • Driving Brand Innovation Connections
  • Efficient market mapping and segmentation
  • Understanding consumers by segments

Qualifications and Skills

  • MBA from Premium Business School
  • This role requires ability to launch innovations, develop brand strategy, align senior stakeholders and focus on strong execution.
  • Previous Experience Required 5 years +

Minimum Level of Job-Related Experience Required

  • (2-3 years of Innovation Marketing experience)

Why is this level of experience required?

  • The role involves working with the category teams, agency partners, sales team to deliver on Brand strategy / plans. Hence demonstrated ability to create and implement consistent brand plans across regions / channels and through all consumers touch points is a must.
  • Digital Marketing and E commerce Experience is an added advantage along with a science background.

Preferred

  • Master’s degree
  • Strong financial capabilities and business acumen
  • Experience working in a fast paced, entrepreneurial environment
  • Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

Why Haleon?

Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability,Development, and Teamwork. As Haleon focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

  • Operating at pace and agile decision-making – using evidence and applying judgement to
  • balance pace, rigour and risk.
  • Committed to delivering high quality results, overcoming challenges, focusing on what
  • matters, execution.
  • Continuously looking for opportunities to learn, build skills and share learning.
  • Sustaining energy and well-being
  • Building strong relationships and collaboration, honest and open conversations.
  • Budgeting and cost-consciousness

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. Care to join us. Find out what life at Haleon is really like www.haleon.com/careers

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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