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JOB DESCRIPTION:
Job Title:
Brand Manager Adult Nutrition
Job Profile:
Brand / Product Manager
Job Family:
Marketing
Job Sub-Family:
Product Management
Division:
ANI International Nutrition
JOB SUMMARY
Drive digital and consumer marketing for Adult Nutrition brands, through effectively co-creating and executing marketing plans with special focus on leveraging digital medium to build brand equity.
CORE JOB RESPONSIBILITIES
- Co-create and execute strong digital marketing programs to drive engagement with the target audience – consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
- Execute impactful brand communication materials and manage creative, digital and production agencies to deliver the materials in a cost impactful manner.
- Liaise with digital and CRM agencies to create and execute robust consumer journeys to drive new user acquisition and retention by continuously optimising CPL and CPA
- Co-create and execute strong bottom-of-funnel marketing strategies to accelerate conversion & New user acquisition on E-commerce and CRM
- Manage A&P spend budgets and related provisions
- Support and drive sales – work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high quality manner.
- Follow due diligence in documentation and ensuring OEC SOPs are followed.
Minimum Education
Post Graduate
Education Level
Major/Field of Study
MBA
Marketing
MINIMUM WORK EXPERIENCE
Experience
Experience Details
5+ Years
- Proven track record of brand management in FMCG/healthcare companies
- Successful record of digital marketing experience
- Should be excellent in interpersonal, influencing and negotiation skills
- Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:ANI International Nutrition
LOCATION:India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Not specified
MEDICAL SURVEILLANCE:No
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
