Campaign Developer
Description:
The Campaign Developer is responsible for end-to-end technical coding for email campaigns (inclusive of HTML conversion, platform integration, quality assurance, editing, testing, and deployment). This role ensures consistency with brand elements and deliverers a flexible email framework to enable dynamic content.
Responsibilities:
- Solid knowledge of email platform(s)
- Hand-code HTML files optimized for email
- Responsive and fluid conversion of Photoshop documents to HTML optimized for email
- Act as content creation expert for clients and account team(s)
- Execute simple image editing on provided PSDs
- Work with pre-existing or client-provided HTML files and make suggestions/updates for coding improvements to enhance the rendering across a wide-range of email clients (Outlook, Gmail, mobile apps, etc.) as needed
- Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements
- Coordinate with account team and clients to fulfill email content creation and change requests
- Consult and troubleshoot on HTML/text mailings, dynamic content personalization, and URL issues
- Conduct content quality assurance checks to ensure the mailing meets client expectations
- Recognize opportunities for coding efficiencies (i.e. templates/wireframes)
- Integrate 3rd party solutions into email content (Liveclicker, LiveIntent, Movable Ink, etc.)
- Maintain role related and project-specific internal reference documentation
- Create and modify static landing pages as needed
- Perform code & creative reviews to optimize emails
- Follow code & QA best practice.
Qualifications:
- Bachelor's degree ( BTECH ) OR Masters ( MBA )
- 1 – 4 years of email or web development experience
- Advanced knowledge of HTML / CSS for email
- Intermediate knowledge of responsive & fluid code optimized for email
- Basic knowledge of XML
- Excellent attention to detail
- Demonstrated communication skills.
Company Summary:
Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm
https://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-ai-marketing-automation/
https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken-conference.html
https://www.businesswire.com/news/home/20240904622808/en/Zeta-Increases-3Q%E2%80%9924-Guidance
https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html
https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html
