Consumer Insights Manager

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At Numerator, we believe tomorrow’s success starts with today’s market intelligence. We empower the world’s leading brands and retailers with unmatched insights into consumer behavior and the influencers that drive it.

Job Title & Location

Consumer Insights Manager, FMCG

Nairobi, Kenya

About the Role

If you're looking for a unique and exciting growth opportunity in the marketing research

and consulting space, then look no further! We are looking for a confident and

passionate experienced Manager to work on a portfolio of clients within the FMCG

sector in Kenya.

The Client Manager will be responsible for driving high-impact strategic client delivery

powered by consumer and shopper panel data purchase measurement, translating real

consumer behaviour into clear, actionable growth strategies for FMCG clients in kenya .

Beyond delivery, the role is accountable for commercialising consumer panel solutions

— driving revenue growth through stronger client partnerships and strategic engagements.

Role Overview

• Build and maintain client relations and act as trusted partner for clients- be

the main contact and lead on FMCG client/s

• Deliver high-quality, insight-led analyses and recommendations based on

consumer and shopper panel data.

• Strong analytical skills, comfortable with disparate sets of quantitative data and

ability to draw accurate causal linkages.

• Strong capability in consumer panel research, including translating longitudinal

behaviour into growth strategy

• Ability to demonstrate a good knowledge of the FMCG sector and make relevant

recommendations to the client.

• Demonstrates a sound knowledge of consumer behaviour, the

FMCG sector, market trends in Kenya and make relevant recommendations to

clients

• Proven ability to create and expand network of contacts

within the FMCG manufacturing sector business in Kenya

• Support clients in driving business growth and achieving positive outcomes

through the effective utilization of consumer panel data.

• Manage your workload, establish priorities, and proactively find solutions to

meet client demands.

• Deliver presentations that meet client objectives, highlighting relevant patterns

and implications, and offering actionable recommendations based on shopper

data and insights.

• Identify opportunities to grow revenue by widening your

network, identifying client issues, and co-creating innovative solutions with our

data.

Role Requirements & Capabilities

• At least 8 years’ proven experience in consumer research and shopper insights

preferably in a reputable market research organization.

• Proven experience developing and managing successful FMCG clients

relationships independently.

• The ability to interpret and communicate complex consumer datasets and

translate findings into practical business recommendations.

• Strong verbal and visual presentation skills, with the ability to confidently

articulate insightful and impactful presentations.

• Curious nature, possessing strong analytical skills and a true enthusiasm for

understanding consumer behaviour.

• Strong commercial instinct — able to identify, shape, and unlock revenue

opportunities from shopper insight work

• Optimistic attitude, willing to get involved and contribute to the team's goals

and objectives.

• Highly collaborative and adaptable, able to work effectively in diverse cultural

and technical environments.

• Outstanding communication and interpersonal skills, enabling you to connect

with partners across all levels of the organization and facilitate constructive

discussions.

• Lead a team of researchers to service clients.