Works directly with internal and external stakeholders and partners to develop marketing strategies to support business objectives, including identification of new marketing opportunities and initiatives to maximize Ensono’s position; prepares regular marketing reports for communicating to their respective stakeholders and responding to questions from the sales organization. Works individually or with a team in recommending actions, scheduling and planning projects, estimating cost and managing projects to completion. May identify, evaluate and recommend marketing opportunities consistent with go-to-market objectives within their industries or product organizations. Works with corporate communications to identify and support public relations opportunities which may include coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
DUTIES AND RESPONSIBILITIES
Fully functional and self-directed
Provides formal mentorship
Engages in high complexity assignments as participant and/or owner
Regularly leads self and established as specialist
Ability to understand the “big picture” view and adjusts work accordingly
Drives execution of marketing programs, primarily self-directed
Exercises strong business judgment skills in making key decisions
Ability to ensure project management disciplines are adhered to throughout the marketing process
Drives campaign execution (SFDC and marketing automation)
Ownership for proactive communication (written and verbal), resource planning, identification of innovation/efficiencies, defining requirements and Win/Win negotiations
SUPERVISORY RESPONSIBILITIES
This position does not have direct reports but may mentor less experienced associates in the role.
RECRUITING INFORMATION
Specific hiring needs may vary by location, industry, client, internal department and other business related factors. The qualifications section lists examples that may be used as guidance when populating required and preferred skills sections of recruiting requisitions / job postings.
QUALIFICATIONS
Required
- Conscientious team player
- Strong organization skills, attentive to detail
- Excellent verbal and written communication skills, adept at anticipating problems and recognizing opportunities
- Proficient in Microsoft Office applications (Outlook, Word, Excel and PowerPoint)
- Ability to learn new programs and tasks
- Proficient with marketing and sales automation tools.
- Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master’s degree; or a PhD; or equivalent work experience
Preferred
- Bachelor's degree in Marketing, Communications/Journalism or related field with 5 years of experience or advanced degree with 3 years of experience
- In pursuit of Marketing Automation, Sales Automation and/or marketing/skills-specific certification.
- Advanced, proven knowledge of marketing processes and Ensono solutions
Travel %
20%
