In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.
We now operate dozens of live apps across categories like:
- Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
- Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
- Agri Consulting – farmer-first advisory in local languages (AgriLokal)
- Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
- Social & Community – Place to find & post social updates (Lokal app)
- Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
- Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
- Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.
This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast.
We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital
Role Summary
We are looking for passionate content creators who can shoot relatable, performance-driven short videos.
If you love making content, want a stable monthly income, and want to build a career in performance marketing & creative strategy - this is for you.
What You’ll Do
- Create 60 short-form videos/month (face cam, storytelling, reels-style content)
- Follow scripts + creative directions shared by the creative/performance marketing team
- Iterate quickly to improve hook rate, view time & conversions
- Participate in weekly performance reviews to understand what’s working
- Maintain high creative quality while also keeping up output volume
- Incorporate feedback from the team and improve video win rates over time
Requirements
- Ability to shoot clean, natural video content (even on phone)
- A content-first mindset: you enjoy making videos, experimenting, and storytelling
- People who want stable monthly income, long-term association, and WFH convenience
- Basic understanding of trending formats, hooks, and reel psychology
- Ability to meet deadlines and deliver consistent output
- Creators who want stable income, fast-growth roles, and real creative impact
- Students, freshers, influencers <50k followers, or creators looking for career transition
- Anyone who genuinely enjoys storytelling and camera-facing content
- Experience making reels/TikTok/YouTube Shorts
- Experience in acting, theatre, vlogging, or on-screen performance
- Regional language fluency (Tamil, Telugu, Kannada, Malayalam, Hindi preferred)
Interview Process
- Instagram/Portfolio Screening
- Assignment: Submit 2 short videos of one of our Apps.
- Interview/Review Call
- Offer: Contract (30 days)
- Based on performance: Extension, Full-time offer Or closure
