Produce high-engagement, SEO-informed content for AEC B2B audiences across website, social, blogs, brochures, video scripts, and ads; manage content calendar, track performance, collaborate with marketing and design, and adapt creative briefs into persuasive copy.
Responsibilities
- Write high-engagement social media content that reflects our brand’s voice.
- Maintaining reports to analyze the content performance.
- Manage and Organize the Content Calendar & complete multiple projects within given deadlines.
- Collaborate with Marketing and Customer Experience to develop a variety of content marketing materials.
- Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.
- Use SEO principles to maximize copy’s reach.
- Content writing includes Website Content, Brochures, YouTube Video Content, Instagram Reels, Ad Copies, Blogs, and Quora Marketing Content.
- As part of the writing process, the successful candidate must be able to digest content strategy and insights artefacts such as buyer journeys, personas, and research reports, and have a strategic mindset when it comes to content production
- Create compelling content/snippets for marketing collaterals - case studies, brochures, Whitepapers, product manuals & data sheets, social media etc. as needed
- Provide inputs to the graphic design team to create infographics and other product-related images/animations
Required Skills:
- Should know the concepts of Inbound Marketing, Internal linking, CTR (click-through ratio)
- Should have a basic SEO knowledge
- Should be able to write clear, persuasive, original copy.
- Should have a background in writing for the AEC industry.
- Good interaction and communication skills
- Ability to write in a variety of formats and styles for B2B audiences
- A knack for editing and proofreading with good research skills
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What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
