Produce high-engagement, SEO-informed content for AEC B2B audiences across website, social, blogs, brochures, video scripts, and ads; manage content calendar, track performance, collaborate with marketing and design, and adapt creative briefs into persuasive copy.
Responsibilities
- Write high-engagement social media content that reflects our brand’s voice.
- Maintaining reports to analyze the content performance.
- Manage and Organize the Content Calendar & complete multiple projects within given deadlines.
- Collaborate with Marketing and Customer Experience to develop a variety of content marketing materials.
- Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.
- Use SEO principles to maximize copy’s reach.
- Content writing includes Website Content, Brochures, YouTube Video Content, Instagram Reels, Ad Copies, Blogs, and Quora Marketing Content.
- As part of the writing process, the successful candidate must be able to digest content strategy and insights artefacts such as buyer journeys, personas, and research reports, and have a strategic mindset when it comes to content production
- Create compelling content/snippets for marketing collaterals - case studies, brochures, Whitepapers, product manuals & data sheets, social media etc. as needed
- Provide inputs to the graphic design team to create infographics and other product-related images/animations
Required Skills:
- Should know the concepts of Inbound Marketing, Internal linking, CTR (click-through ratio)
- Should have a basic SEO knowledge
- Should be able to write clear, persuasive, original copy.
- Should have a background in writing for the AEC industry.
- Good interaction and communication skills
- Ability to write in a variety of formats and styles for B2B audiences
- A knack for editing and proofreading with good research skills
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