The Content Writer will create high-quality content for websites, marketing materials, and social media while conducting research and collaborating with teams. The role includes editing and analyzing content performance to enhance engagement and brand presence.
A leading Singapore-based insurance client is seeking a skilled Content Writer with a strong background in copywriting and content creation, particularly within the insurance industry. You will play a crucial role in crafting engaging content that enhances brand presence and connects with target audiences.
RESPONSIBILITIES
- Create high-quality, engaging, and persuasive content for various platforms, including websites, marketing materials, and social media.
- Conduct thorough research to understand the insurance industry and target audience needs.
- Collaborate with cross-functional teams, including designers and marketing professionals, to ensure content aligns with overall strategies and brand guidelines.
- Edit and proofread content to ensure clarity, quality, and adherence to brand voice.
- Stay updated on industry trends and best practices to inform content development.
- Track and analyze content performance metrics to refine writing strategies and improve engagement.
REQUIREMENTS
- Proven experience in copywriting and content creation, preferably within the insurance or financial sector.
- Strong writing, editing, and proofreading skills with a keen eye for detail.
- Ability to work independently and manage multiple projects simultaneously.
- Excellent communication and collaboration skills.
- Familiarity with SEO best practices is a plus.
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