Together Hospitality | Pune | Full-time
CTC: ₹4 - 7 LPA
Experience: 2-5 years
Reports to: Creative Director
Scope: Across all 5 brands
We operate culture-driven restaurants and bars including Elephant & Co., Cobbler & Crew, Juju, Gather, and Izipizi Street. Each brand has a distinct voice, audience, and cultural space. We care deeply about how our brands sound, not just how they look.
This is not a caption-writing role.
As a Copywriter at Together Hospitality, you are the voice builder behind five distinct brands. You shape how each brand sounds across every touchpoint - from Instagram captions and menus to event pages, campaigns, and in-venue communication.
You will:
Write at scale across multiple brands without blending voices
Translate strategic briefs into sharp, effective language
Maintain clarity, consistency, and cultural depth in everything written
Five brands. Five voices. No overlap.
This role requires a genuine writer.
We are not looking for AI-assisted writing.
All thinking, ideation, and writing must come from you — your instinct, your craft, your understanding of language.
If you rely on AI tools to write, this role will not be a fit.
RequirementsKey Responsibilities
1. Social Media & Captions
Write captions across all brands (posts, reels, carousels, stories)
Maintain distinct tone of voice for each brand
Create copy that engages, communicates, and evokes — not just describes
Deliver consistently within tight content timelines
Execute briefs from Creative Strategists with clarity and craft
Write hashtag strategies and story copy (polls, Q&As, etc.)
Flag unclear briefs or weak concepts proactively
Own tone of voice documentation for all brands
Act as the final checkpoint for voice consistency
Build and maintain vocabulary, tonality, and writing guidelines
Onboard freelancers and team members on brand voice
Develop deep understanding of each brand’s identity and audience
Write event names, descriptions, and promotional copy
Create campaign copy for launches, menus, and IPs
Write menu and food descriptions that drive ordering intent
Develop copy for print, signage, packaging, and in-venue touchpoints
Write WhatsApp broadcast communication
Collaborate with designers for copy-layout integration
Stay culturally curious — food, language, hospitality, design
Build deep context for each brand’s space (cocktails, cuisines, ethos)
Track evolving language trends on social media
Maintain a personal reference bank of strong writing
Campaign concepts or creative direction (Creative Strategists)
Brand narrative strategy (Creative Strategists)
Design and visual direction (Creative Director & Designers)
1. Voice Consistency & Brand Distinction (30%)
Clear differentiation across all 5 brand voices
Human, natural, non-generic writing
Strong first-draft approval rate
2. Caption Quality & Timeliness (25%)
No delays in content calendar due to copy
High-impact, engaging captions
Consistent improvement in writing quality
3. Campaign & Collateral Copy (20%)
Thoughtful, high-quality campaign language
Menu copy that drives orders
Seamless integration with design
4. Cultural Depth & Authenticity (15%)
Writing reflects real understanding of each brand
Specific, relevant cultural references
Strong, human voice in all outputs
5. Collaboration & Execution (10%)
Clear, efficient execution of briefs
Proactive communication on quality gaps
Strong collaboration with design and strategy teams
Experience
2–5 years in copywriting/content roles
Experience handling multiple brand voices
Strong social media writing experience
Hospitality / F&B / lifestyle background preferred
Natural, human, voice-driven writing
Ability to handle multiple distinct tones
Fast, high-quality output at volume
Writes to make people feel — not just inform
Deeply curious about culture and language
Writes from understanding, not approximation
Takes ownership and pride in every sentence
Does not rely on AI for thinking or writing
