The Country Brand Manager will design and execute the brand strategy for the oncology portfolio, oversee marketing and promotional campaigns, ensure compliance, and manage financial aspects of brand performance.
Job Summary:
This position is a part of the India Oncology team & will be responsible for designing and executing brand strategy. The role will involve developing promotion, cycle campaign & briefing & coordinating with the filed force for promotional strategy. The cornerstone for successful implementation of programs will be guided by focus on Channel Optimization & Activation & Performance Analysis
Job Description
Strategic
- Life cycle management for existing brands and new launch preparation
- Develop the strategy roadmap for the portfolio of the Oncology business
- Drive brand plan & run a scoping exercise for multi-channel marketing initiatives through customer insights on basis of disease and market understanding
- Leverage analytics to assess current & future business trends & deploy plan to accelerate business growth & mitigate risks
- Financial accountability of brands in the portfolio - revenue, promotional budgets and profitability
Operational
- Define the implementation plan for the brand strategies & monitor the SLA's with various stakeholders- both internal and external
- Design creative marketing and promotional campaigns and cascade it to the desired customer by providing appropriate training to the sales force in order to maximize impact of marketing activities and return on investment
- Liaison with external agencies to deliver initiatives for brand
- Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives
- Periodically plan and utilize Marketing budget by allocating resources for required products with the objective of maximizing return on marketing expenditure
- To provide timely and pertinent inputs to the Sales team in order to maintain / improve health of the brand with the objective of achieving market share, sales and profits in line with specified objectives
- Develop and sustain scientific relationships with key opinion leaders
- Undertake regular Field visits to understand implementation of marketing plans and obtain customer insight
Compliance
- Ensure compliance to the processes & conformity to the Pfizer policies in execution of brand Strategies
- Work in collaboration with the Medical & Marketing team to validate the content developed
- Run periodic risk assessment checks & define a mitigation plan for the programs / campaigns being implemented
- Adhere to the guidelines laid down by the Regulators while designing the brand campaigns
BASIC QUALIFICATIONS
- MBA Marketing
- >5 years of total experience in Brand/Product management, preferably in Oncology or other specialized innovative therapy area
Relevant Experience
- Good understanding of Indian Healthcare market/pharmaceutical industry
- Ability to work in a matrix organization
- Ability to develop and execute structured project plans
- Requirement for compliance to highest ethical standards
- Sound understanding of multi-channel marketing and stakeholder engagement
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
#LI-PFE
Top Skills
Analytics
Brand Management
Marketing
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