Brand Management for portfolio
• Responsible for a brand plan that maximizes patient impact and deliver against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CBL. Business sub-segment is a geography, brand or portfolio that is managed as part of a broader accountability owned by a CBL.
• Manages a sub-segment of the category.
• Owns the budget and execution of programs part of the tactical plan.
• Develop the digital strategy roadmap for the business and implement digital initiatives and evaluate channels for execution Responsibilities:
• Provide local insights and brand feedback to Brand Lead / Category Lead
• Lead Cross Functional Team to drive brand/portfolio objectives
• Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives
• Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
• Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc.)
• Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
• Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
• Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
• Forecast brand performance and track progress towards target
• Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads
• Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc
• Train Field Force on product positioning and prioritization
• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes Shared Accountability
• Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead)
• Long-range forecasting (with the leadership team)
• Revenue adjustments, as needed (with the leadership team)
• Develop promotional meetings strategy and drive execution
• Validate brand-specific messages, design training (w/medical, regulatory)
• Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Accountable
• Brand Plan: review of brand strategies by Sales/marketing/regulatory / legal
• Campaign Development: Select best fitting modules for country needs
• Promo Meetings: Manage compliance review of materials Product Complexity • Participates in Launch Strategies
• Designs and participates in growth product strategies
• Designs and drives strategies for foundational products Digital initiatives
• Collaborate with other markets to leverage on the existing digital tools & explore possibility of localizing it
• Leverage on Pfizer Digital solutions in driving initiatives for wider reach of prospects &
communication to the existing customers
• Utilize & improvise the usage of digital tools to be able to have market insights & integrate it in the business strategy Organizational Relationships
• Works closely with the CBL in a player coach working relationship.
• Partners with the following team members, Medical, Legal, Regulatory, Access, Sales, GCO and BAI.
Qualifications & Experience : 4-8 years of Brand management experience in Pharma industry • MBA Required
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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