Creative Strategist

• Pune | Full-time
  

Regular presence at brand locations required

• CTC: ₹6–9 LPA
  
• Experience: 2–5 years
  
• Reports to: Head of Marketing & Brand
  

Together Hospitality is a multi-brand F&B and lifestyle company building culturally relevant, high-impact brands in the hospitality space. Our focus is on strong storytelling, distinctive brand identities, and consistently high-quality creative output across all platforms.

The Creative Strategist is the idea engine of the marketing team—sitting between Brand Managers (inputs) and the production team (execution).

You will:

• Turn on-ground insights into strong creative concepts and campaigns
  

• Own the creative direction and narrative for 2–3 brands
  

• Ensure each brand remains distinct, consistent, and culturally relevant
  

This is a role for someone who is a thinker, storyteller, and writer of ideas.

• Translate weekly brand inputs into campaign ideas, content formats, and stories
  

• Define the creative direction for all content (hooks, formats, angles)
  

• Build content pillars and recurring IPs unique to each brand
  

• Stay on top of trends, culture, and platform behavior
  

• Push back on generic briefs and elevate creative quality
  

• Build and maintain each brand’s core narrative and tone of voice
  

• Write for high-impact moments: launches, campaigns, events, announcements
  

• Develop editorial direction within briefs
  

• Review copy strategically (alignment > just grammar)
  

• Create clear, detailed creative briefs (concept, format, visual + copy direction)
  

• Collaborate with Copywriters, Designers, and Videographers for seamless execution
  

• Review outputs against briefs and flag deviations early
  

• Maintain a 2–3 week content pipeline across brands
  

• Day-to-day captions (handled by Copywriter)
  

• Design, shooting, or editing (handled by production team)
  

• Ops, events, or collaborations (handled by Brand Managers)
  

• Creative Quality (30%) – Original, distinct, high-quality concepts
  

• Content Consistency (20%) – Planned, non-repetitive, always ahead
  

• Brand Narrative (20%) – Strong, documented, evolving brand identity
  

• Performance Contribution (15%) – Engagement-driven, insight-led improvements
  

• Team Collaboration (15%) – Clear briefs, aligned execution, zero guesswork
  

• 2–5 years in creative/content/brand strategy
  

• Experience creating concepts and briefs (not just execution)
  

• Ability to handle multiple brands simultaneously
  

• Hospitality/F&B/lifestyle experience preferred
  

• Strong brief-writing and conceptual thinking
  

• Excellent writing and storytelling ability
  

• Deep understanding of Instagram and content formats
  

• Strong cultural awareness (food, nightlife, lifestyle)
  

• Curious and constantly exploring new ideas
  

• Strong point of view on creative quality
  

• Thinks in stories, not just posts
  

• Comfortable working at pace
  

• Portfolio with both strategy + writing work
  

• Ability to clearly differentiate brand identities
  

• Experience building campaign narratives or content IPs