The CRM Specialist will develop and manage CRM campaigns, segment strategies, optimize processes, and generate actionable insights from data analysis.
We are looking for a CRM Specialist to develop and manage our CRM campaigns and customer segmentation strategies. The ideal candidate will have advanced proficiency in CRM tools and data analytics, with a focus on optimising CRM processes and generating
actionable insights.
Key Responsibilities:
- Develop and implement CRM campaigns
- Manage customer segmentation strategies
- Deploy CRM campaigns for multiple clients
- Continuously measure and optimise campaign performance
- Generate insights from data analysis
- Optimise CRM processes for efficiency and effectiveness
- Communicate clearly with clients to manage expectations and deliverables.
Technical Skills:
- Advanced CRM tools proficiency (e.g., Klaviyo, Dot Digital, Mailchimp)
- Intermediate GA4 proficiency
- Basic Looker Studio proficiency
- Intermediate data analysis ability
- Basic Canva skills
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field
- Advanced CRM certifications preferred
- Excellent analytical and problem-solving skills
- Detail oriented
- Effective planner
- Results Driven
- Strong collaboration and communication skills
KPIs:
- Campaign performance
- Quality and accuracy of customer segmentation and Impact on campaign performance
- Insightfulness of campaign analysis
- Reporting accuracy
- Process improvement metrics
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Top Skills
Canva
Dot Digital
Ga4
Klaviyo
Looker Studio
Mailchimp
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