Job Category:Marketing & Insights
Job Family:Product Strategies
Job Description:
Customer Experience will work across the organization to identify key markets, customers, and product portfolios we should address for a successful strategy and profitable growth.
This position will allow Sales partners to introduce themselves as specialists and develop their role not only for sales but also as strategic partners to provide solutions and help our customers grow.
This position will provide research support to the local Sales Teams in India in Innovation, product development projects, getting to know the market, and products from a consumer perspective, Designing and implementing market research plans, ensuring the Profitability of ad hoc market research projects and optimizing decision making by the appropriate use of market research results and consumer insights for our businesses. This position will closely work with the Sales & Financial teams to make sure results are understood and used internally in a strategic business performing way pointing out business opportunities and recommending strategic solutions based on consumer/shopper understanding/behavior
What you’ll do:
- Analyze potential markets from a customer, competitor and consumer standpoint, store checks IN countries with Sales Partners, tasting sessions with R&D and Sales
- Design the market research plan & implement with the companies selected for providing market and consumers insights data working hand in hand with local Sales partners
- Align business-driving insights with Local Sales partners, share internally and externally with Customers, define a strategy, Customer meetings, Presentations.
- Tracking Innovation in dairy/non-dairy business, prepare Market & Financial reports summary to improve our Portfolio.
- Lead efforts to support R&D, Culinary, Product Managers, and Sales Partners by providing regular macro trends and insights.
- Manage relationships with vendors
- Ensure accurate data is reported and lead database management with vendors.
What you need to succeed:
- Bachelor's Degree with MBA Marketing/PGDBM/IB
- 6+ years of experience in Market Research and Analysis
- Capable at converting data into compelling information to guide marketing and sales efforts.
- Requires exceptional customer-facing communication skills.
- Ability to travel up to 20%
