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The e-Retail Digital Marketing Analyst position involves working directly with a dynamic team of eRetail business analysts based in Lyon, France, as they assist internal business partners in developing e-Retail strategies to achieve Michelin business goals.
Tracks, measures, analyzes trends of the eRetail execution of Michelin tyre products on identified e-Commerce websites, with a focus on defined KPIs
Understands e-Retail business requirements and how to map those requirements to specific distributor relationships contexts
Extrapolates trends and patterns from data analysis and suggests improvement opportunities
Compiles a comprehensive narrative of how online distributors execute Michelin tyres e-Retail while interacting with initiatives; provides operational insights and recommendations
Forecasts and prepares reports measuring the effectiveness of programs/action plans
Designs and builds reports using multiple tools (e.g., dedicated Web analytics tools, Excel, PowerPoint, Power BI)
Participates to scoping meetings and presentation meetings with internal business partners
Plays a leading role within the Pune e-Retail Digital Marketing Analysts team, and acts as a problem solver towards other analysts
Keeps up-to-date with the newest analytics and digital/e-commerce marketing trends
Data Analysis
• Prioritize business and information needs with stakeholders.
• Identifies relevant data sources for the perimeter
• Acquires relevant data and maintain databases/data systems
• Sets up data collection and manages extraction from gathered data
• Interprets data, analyzes results and provides recommendations
• Compiles and organizes information, data and insight analysis in the relevant templates, dashboards
• Organizes the supports to be communicated and displayed in the organization through the appropriate processes to the stakeholders (ex: Business Review, Demand Review, Diagnosis for PSQ, …)
• Shares and explains the results of analysis and recommendations with stakeholders and other partners
• Filters and "cleans" data by reviewing computer reports, printouts, and performance indicators to locate and correct problems
Customer/Internal Partners Focus
• Follows up with customers and/or internal partners to ensure that their needs have been met.
• Maintains service to customers and/or internal partners during critical periods.
Work methods
• Applies methods and work instructions set by the entity
• Contributes to continuous improvement to enhance methods, practices and results
