Analyze marketing, website, and product data to improve user experience, conversion rates, and business performance. Build dashboards, monitor KPIs, optimize funnels and customer journeys, lead A/B testing and CRO initiatives, and maintain accurate tracking frameworks. Partner with marketing, product, engineering, and leadership teams to deliver actionable recommendations. Ensure data quality through validation, troubleshooting, and reconciliation across multiple sources.
At LearnTastic, data is at the heart of every strategic decision. As a Data Analytics and Optimization Specialist, you will play a critical role in driving business growth by transforming data into actionable insights that enhance user experience, optimize digital performance, and improve conversion outcomes. You'll collaborate with a high-performing team of marketing, product, and technology professionals in a fast-paced, innovation-driven environment where your expertise will have a direct and measurable impact.Key Responsibilities:
- Analyze marketing, website, and product performance using GA4, GTM, SQL, and product analytics tools to generate actionable insights.
- Monitor and optimize marketing and product KPIs, customer journeys, conversion funnels, and user behavior to identify growth opportunities.
- Design, build, and maintain dashboards and reports using Looker Studio, Power BI, or Tableau to support business and executive decision-making.
- Lead A/B testing and Conversion Rate Optimization (CRO) initiatives, evaluating results and recommending improvements.
- Implement, validate, and maintain event tracking, conversion tracking, and analytics frameworks to ensure data accuracy and consistency.
- Partner with Marketing, Product, Engineering, and leadership teams to translate data into strategic recommendations and measurable business outcomes.
- Ensure data quality through validation, troubleshooting, and reconciliation across multiple data sources.
- 6–8+ years of experience in digital, marketing, product, or web analytics.
- Strong expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM), including event and conversion tracking.
- Proficiency in SQL, Microsoft Excel, and at least one visualization tool (Looker Studio, Power BI, or Tableau).
- Hands-on experience with A/B testing, Conversion Rate Optimization (CRO), customer journey analysis, and funnel optimization.
- Experience implementing, validating, and troubleshooting analytics frameworks while ensuring data quality.
- Strong understanding of marketing and product KPIs, attribution, user behavior, and performance analysis.
- Excellent analytical, problem-solving, and communication skills, with the ability to present actionable insights to cross-functional teams and executive stakeholders.
- Bachelor's degree in Analytics, Computer Science, Marketing, Business, or a related field.
- Experience with Heap, Amplitude, Mixpanel, or other product analytics platforms.
- Experience analyzing backend/product event data and customer lifecycle metrics.
- Experience with cloud data warehouses such as BigQuery, Snowflake, or Redshift.
- Knowledge of advanced analytics techniques, including cohort analysis, retention analysis, and marketing attribution models.
- Familiarity with digital marketing platforms (e.g., Google Ads, Meta Ads) and CRM or marketing automation tools.
- Google Analytics or other relevant analytics certifications.
- Remote
- Full-time
Similar Jobs
Cloud • Information Technology • Security • Software
Define and drive next-generation platform architecture, embed AI capabilities into identity and device management systems, guide executive technical strategy, design globally scalable cloud systems, mentor engineering teams, evaluate competitors, and adapt architecture to emerging AI, security, and privacy requirements.
Top Skills:
AIAWSAzureCloud-Native ArchitectureData PipelinesDistributed SystemsDockerGCPGoKubernetesPythonRust
Artificial Intelligence • Consumer Web • Digital Media • Information Technology • Social Impact • Software
Own growth for Circle’s Discover marketplace by driving traffic, GMV, and transaction volume. Lead experimentation, lifecycle email, subscriber acquisition, SEO/AEO, creator success, funnel reporting, and retention initiatives. Partner with product, paid media, data, brand, partnerships, the GM, and co-founders to shape and execute marketplace growth strategy in a hands-on player-coach role.
Artificial Intelligence • Consumer Web • Digital Media • Information Technology • Social Impact • Software
Provide first-line technical support to customers across email and Circle’s community products. Troubleshoot desktop, mobile, app, payment, livestream, notification, event, login, and member-management issues; collaborate with engineers and designers on complex problems; identify inquiry trends; advise creators; and communicate product feedback. The role is fully remote but requires working Tuesday through Saturday, 8:00 AM to 5:00 PM IST.
Top Skills:
AndroidAPIsiOSNotionSingle Sign-OnSlackZapierZendesk
What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
