66degrees is a leading Google Cloud Premier Partner. We believe that engineering takes heart. Focusing exclusively on Google Cloud, we help our clients achieve the most innovative and disruptive transformations in their industries.
66degrees is dedicated to providing our employees with a challenging and exciting work environment without forgetting to have some fun along the way. Let's get you here.
Overview of RoleWe are seeking a proactive and skilled Data, Analytics & Reporting Manager to join our team. The ideal candidate will be a data-driven Marketing Analyst, responsible for setting up and managing various analytics tools, fetching key data, and presenting/ reporting it in a clear, actionable format. This role requires the person to have very good inter-personal skills to coordinate with multiple departments/ stakeholders within the organization (Global) and is crucial for tracking ROI to help in making data-informed decisions across our business.
Responsibilities- Tools Management: Configure, manage, and utilize a suite of analytics tools, including (at least 50-60% of these) Google Analytics, Google Webmasters, Semrush, Ahrefs, SimilarWeb, Hootsuite, Sprout Social, Octopost, Google Looker Studio, MS CLarity, Salesforce Account Engagement, HubSpot, Salesforce CRM, Power BI, etc MarTech Tools.
- Data Analysis & Reporting: Extract and analyze data from various sources to create comprehensive reports, charts, and graphs. You will be a master of Excel and Google Looker Studio, using these tools to transform raw data into a narrative that captures Return on Marketing Investments(RoMI) and drives business/ marketing strategy.
- ROI Tracking: Collaborate with our sales and delivery teams to track marketing and business-related expenditures. This will involve coordinating with sales heads and event organizers and leveraging tools like Salesforce to determine the return on investment for our initiatives.
- Cross-functional Coordination: Act as a key liaison between marketing, sales, and delivery departments to ensure data collection is accurate and reporting is aligned with business goals.
- Insight Generation: Go beyond simple reporting to identify trends, uncover insights, and provide strategic recommendations to stakeholders.
- Experience: Proven experience in digital marketing analytics and tracking.
- Technical Proficiency: Strong expertise in at least 50% of the following tools: Google Analytics, Google Webmasters, Semrush, Ahrefs, SimilarWeb, Hootsuite, Sprout Social, Octopost, Google Looker Studio, MS CLarity, Salesforce Account Engagement, HubSpot, Salesforce CRM, Power BI..
- Analytical Skills: High proficiency in Excel and Google Looker Studio for data and visualization.
- Communication: Excellent verbal and written communication skills with the ability to articulate complex data findings to both technical and non-technical audiences.
- Soft Skills: A confident personality with excellent communication skills with the ability to navigate inter-departmental collaboration and influence stakeholders.
66degrees is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race, color, religion, sex, gender, gender identity, national origin, age, weight, height, marital status, sexual orientation, veteran status, disability status or other legally protected class.
