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Role Purpose: The Senior Analyst will assist us in using in-depth knowledge in quantitative database marketing and an understanding of business processes to develop analytics solutions that address business issues.
Job Description:
Responsibilities:
- Engage directly with the client to understand marketing objectives
- Develop custom performance reporting and analyses across multiple channels (Search, Display, Social, Email etc)
- Architect solutions & provide recommendations that drive results on client campaigns & objectives
- Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation.
- Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.
- Manage the day-to-day core insights/trends of our digital marketing programs to help guide optimization efforts.
- Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines.
Qualifications
- Strong SQL skills required ; Python experience
- Experience with Tableau/Power BI/Looker Studio preferred
- Discover hidden insights or patterns through advanced data mining techniques on un-structured business problem
- Ability to complete advanced analytic tasks (including modeling, segmentation) and create meaningful analytical outputs - Ability to identify areas for statistical innovation or process improvement develop approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors
- 2+ years of experience in quantitative marketing arena, in database and digital (addressable) marketing, including strong understanding of relational database concepts and direct marketing concepts
- Possess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Make actionable recommendations; and develop new analytical solutions to solve challenging business problems
- 2+ years of experience applying statistical techniques such as regression, cluster analysis, factor analysis, time series forecasting, experimental and design to solve business problems
- Contribute to innovation, process improvement, standardization
Other: Bachelor's Degree (B.Tech/B.E) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M. Tech., M.S., Ph.D.) preferred
Location:
Pune
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
