Data Strategist Lead, GTM Audience

The Role:

As Stenn’s Audience Strategy Lead, you will be responsible for managing the global growth and performance of our audience database, ensuring optimal data hygiene, and extracting actionable insights to drive business performance. You will play a key role in managing audience engagement across the sales funnel, partnering with the marketing and sales teams to enhance conversion rates, and leading outbound audience management at scale.

You will play a pivotal role in harnessing the power of our audience data, uncovering trends and insights that will help shape our go-to-market strategies. By understanding which types of contacts, companies, and industries drive the most value, you’ll provide strategic guidance that empowers the entire marketing and sales team to focus their efforts where it matters most. You'll also lead our outbound audience initiatives, ensuring that our outreach is data-driven, scalable, and designed to maximize impact across key sales territories.

Responsibilities:

• Oversee the management, hygiene, and health of Stenn’s contact/lead database, ensuring it is continuously optimized for accuracy, relevance, and compliance. 
• Lead initiatives to scale contact acquisition and ensure database growth by the marketing team, driving strategies that focus on acquiring high-quality leads at scale through multiple channels.
• Analyze database performance and extract insights on customer profiles and behavior, leveraging advanced analytics to identify trends, patterns, and opportunities within the data.
• Develop in-depth profiles of high-performing leads and customers, provide actionable insights to support marketing and sales strategies, optimize audience segmentation, and enhance targeting efforts.
• Partner with marketing and sales teams to optimize data usage, ensuring that audience data is strategically leveraged to enhance conversion rates at every stage of the sales funnel. 
• Manage the outbound audience, driving strategic initiatives that optimize how we engage prospects at scale, ensuring a balanced and data-driven approach to prospect accounts.
• Work closely with the data team to enrich database information and develop a risk analysis model that provides deeper insights into the financial health of companies, ensuring smarter decision-making in our marketing and sales efforts.
• Lead a team of external researchers and data analysts, ensuring top-notch research and analytics support.
• Collaborate with marketing and sales leadership to ensure database insights drive performance improvement across campaigns and outreach efforts.
• Establish protocols for regular audits, maintain GDPR and other data privacy standards, and develop processes to ensure the database grows in both quantity and quality over time.

Qualifications:

• 8+ years of experience in audience management, database management, or a closely related field, with a proven track record of driving business impact through data-driven insights.
• Deep expertise in managing contact/lead databases, with a strong focus on data hygiene, enrichment, and compliance, ensuring high-quality, actionable data that fuels marketing and sales strategies.
• Proven success in large-scale contact acquisition, developing and implementing strategies that scale efficiently while maintaining the integrity and compliance of the data.
• Strong proficiency in business intelligence and data analysis tools, with the ability to extract, interpret, and communicate complex insights from large datasets, enabling data-driven decision-making across teams.
• Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams, including marketing, sales, and data teams, to achieve common goals.
• A strategic thinker with hands-on experience driving outbound audience initiatives, including account prioritization, sales territory management, and optimizing outreach for maximum engagement and conversion.
• Experience leading external research efforts and managing analytics teams, ensuring high-quality insights and maintaining a strong research framework to support data initiatives.
• Highly detail-oriented with a focus on maintaining data quality, risk management, and compliance within the database, ensuring alignment with industry standards and regulations.
• Proactive and adaptable, thriving in fast-paced environments with the ability to balance multiple priorities and drive continuous improvement in audience management strategies.

At Stenn, we believe that every team member deserves to feel like they belong. We foster a culture of inclusivity, respect, and collaboration where everyone's unique perspectives are valued. Join us and be part of a team where you can thrive and grow, both professionally and personally.

We appreciate the support recruitment agencies can provide, however our in-house team do not require any 3rd party assistance at this time.