Digital Content Specialist

About AppDirect
Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About You

We are looking for a driven and enthusiastic Digital Content Specialist who will support our digital content team with a variety of tasks to help increase brand awareness, drive customer engagement, and support our growth initiatives. The ideal candidate should have a passion for marketing, an understanding of design principles, and the ability to work collaboratively in a fast-paced environment. This role is ideal for someone who is looking to further their career in marketing while utilizing their design knowledge and gaining hands-on experience in merchandising.

What you'll do and how you'll have an impact

• Assist in the development and execution of merchandising campaigns to drive brand awareness, lead generation, and customer retention.
• Support the creation of ecommerce landing pages with a focus on UI/UX best practices.
• Collaborate with cross-functional teams (including design and development teams) to create and optimize content and marketing materials.
• Analyze and report on the performance of marketing campaigns and provide insights to improve future initiatives.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the industry.
• Support content management for the AppDirect Catalog.
• Assist with tracking, reporting, and analyzing marketing data using tools like Google Analytics, Google Sheets, UserPilot and Datadog.
• Assist with administrative and ad-hoc tasks as required, such as managing merchandising calendars, organizing meetings, and handling external and internal stakeholder queries.

What we’re looking for

• Bachelor’s or Master’s degree in Marketing, Business, or a related field. A background in UI/UX or design studies is highly desirable.
• 1-2 years of experience in marketing, preferably with exposure to digital marketing or design-focused projects.
• Strong English language writing skills.
• Familiarity with UI/UX principles and design thinking.
• Basic knowledge of Google Sheets and Excel for data management and reporting.
• Ability to create and edit content for product profiles, including graphics and basic design work.
• Basic understanding of digital marketing and merchandising strategies.
• Strong attention to detail and ability to manage multiple tasks simultaneously.
• Creative and innovative mindset with a passion for learning new trends and marketing techniques.
• Exposure to or experience with marketing automation tools (Mailchimp, HubSpot, etc.).
• Basic knowledge of graphic design tools (Canva, Adobe Creative Suite, etc.) is a plus.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice