The Digital Marketing Analyst will support marketing automation, email campaigns, and web analytics, collaborating with teams to boost business operations.
Beghou brings over three decades of experience helping life sciences companies optimize their commercialization through strategic insight, advanced analytics, and technology. From developing go-to-market strategies and building foundational data analytics infrastructures to leveraging artificial intelligence to improve customer insights and engagement, Beghou helps life sciences companies maximize performance across their portfolios. Beghou also deploys proprietary and third-party technology solutions to help companies forecast performance, design territories, manage customer data, organize, and report on medical and commercial data, and more. Headquartered in Evanston, Illinois, we have 10 global offices.
Our mission is to bring together analytical minds and innovative technology to help life sciences companies navigate the complexity of health care and improve patient outcomes.
Purpose of Job
This position requires a Digital Marketing Analyst/Specialist to support marketing automation, email campaigns, customer journeys, websites and other digital marketing initiatives. You will collaborate with cross-functional teams to Supports digital and omnichannel business development for new opportunities within existing and new client base.
We'll trust you to:
- Expertise with GA4 (platform setup/maintenance, analytics analysis and reporting)
- Experience with Google Tag Manager (tag implementation including tag audit, creation, data layer events, testing, and debugging)
- Expertise in creating and implementing data taxonomy governance best practices
- Test Plan Documentation – document test plans (related to analytics QA)
- Knowledge of UAT (User Acceptance Testing) including test plan design and system testing a plus
- HTML/CSS coding including responsive design frameworks - Must need / JavaScript a Plus
- Be able to aggregate different data sets to work within a CDP
- Proficiency in various digital marketing tactics and data sets, including online media (display, paid search, SEO), CRM, and mobile apps, along with hands-on experience in working with related data
- Knowledge of SEO and SEM
- Familiarity with Campaign Automation systems (Adobe, SFMC)
- Proficiency in understanding Digital Asset Management (DAM) or Content Management Systems (i.e. Veeva Promo Mats) and how to access and integrate content for downstream systems.
- Experience with Social Media Analytics a plus
- Ability to pull aggregate and analyze data for deep dive analyses and executive level reports that provide logical improvement recommendations and insightful strategic content.
- Ability to develop for projects with complex business requirements
You'll need to have:
- Build & deliver standardized and custom reports for business stakeholders.
- Partner with other teams on measurement across site experiences.
- Analytics Support – Provide client support for issues or questions regarding digital analytics solutions.
- Familiar with analytical thinking, mathematical concepts and digital analytics methodologies
- ARCHITECTURE & IMPLEMENTATION
- Design, develop and support the web analytics instrumentation architecture - Own all Google Analytics and Google Tag Manager environment & processes.
- Expertise in creating and implementing data taxonomy governance best practices
- Consistently evaluate and revise environment where necessary to improve stability, flexibility, scalability, and futureproofing including debugging, troubleshooting, and fixing configuration issues.
- Develop custom analytics JavaScript to create events and triggers in Google Tag Manager.
- Understanding of cross-browser compatibility issues and workarounds.
- Ensure the integrity and accuracy of tagging environment by continually monitoring tags, both manually and with automated tools.
- Experience : 1 - 5 years
At Beghou Consulting, you'll join a highly collaborative, values-driven team where technical excellence, analytical rigor, and personal growth converge. Whether you're passionate about AI innovation, building commercialization strategies, or shaping the next generation of data-first solutions in life sciences, this is a place to make an impact!
Top Skills
Adobe
CRM
CSS
Ga4
Google Tag Manager
HTML
JavaScript
Sem
Seo
Sfmc
Veeva Promo Mats
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