The Digital Marketing Executive will assist in developing and executing digital marketing strategies, including paid campaigns on platforms like Google and Facebook. Responsibilities include managing ad copy, SEO keyword research, A/B testing, and measuring campaign performance using analytics tools. The role demands a strong understanding of online behavior and marketing trends.
Why We Work at Dun & Bradstreet
Dun & Bradstreet unlocks the power of data through analytics, creating a better tomorrow. Each day, we are finding new ways to strengthen our award-winning culture and accelerate creativity, innovation and growth. Our 6,000+ global team members are passionate about what we do. We are dedicated to helping clients turn uncertainty into confidence, risk into opportunity and potential into prosperity. Bold and diverse thinkers are always welcome. Come join us! Learn more at dnb.com/careers.
Designation: Digital Marketing Executive
Payroll: Partner's Payroll
Location: Turbhe, Navi Mumbai
Key Responsibilities
- Assist with developing digital marketing strategies for business units / products
- Plan, develop and execute paid campaigns (Google, Facebook, LinkedIn, etc.)
- Create and manage ad copy and targeting for digital campaigns across multiple platforms
- Have an excellent control on the following tasks- Keyword Bidding, Ad copywriting, remarketing, content ads, Match type strategies, Landing page testing
- Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
- Develop optimization strategies that increase the company's search engine results rankings
- Research SEO keywords to use throughout the company's website and marketing materials
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Monitor search algorithms set by search engines to keep up with changes in the SEO landscape
- Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
- Working to ensure that the technical set up of Google Analytics for web and app is correct, resulting in accuracy and robustness in our reporting
- Monitor and evaluate search results and search performance across the major search channels
- Acquire insight in online marketing trends and keep strategies up to date
Key Requirements
- Graduate
- 2 years of experience in Digital marketing agency
- 2 years of work experience in developing and executing SEO and digital campaigns
- Experience with SEO industry programs, with Google Analytics certifications
- Knowledge of keyword research and data mining tools
- Good understanding of consumer attitudes, online behavior and interactive technologies
- Results oriented and good project management - ability to drive projects/partners towards deadlines
- Team player and ability to work with internal and external stakeholders effectively
All Dun & Bradstreet job postings can be found at https://www.dnb.com/about-us/careers-and-people/joblistings.html and https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.
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Top Skills
Google Analytics
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