The Digital Marketing Specialist will optimize website performance, conduct keyword research, collaborate with content creators, perform SEO audits, and monitor performance metrics using analytics tools. They will contribute to overall digital marketing strategies to enhance online presence.
SocialPilot is looking for a Digital Marketing Specialist to join our team. You will play a crucial role in optimizing our website and digital assets to improve search engine rankings and increase organic traffic. You will work closely with the content, design, and web tech teams to ensure that SEO best practices are integrated into our overall marketing strategy.
This is a full-time role based in Ahmedabad, India.
What you will do
- Perform keyword research and analysis to identify opportunities for content optimization and ranking improvements.
- Optimize on-page SEO elements such as meta tags, titles, and descriptions for web pages related to our SaaS product.
- Collaborate with content creators to ensure that all website and blog content is SEO-friendly and aligned with target keywords.
- Conduct technical SEO audits of our website to identify areas for improvement and recommend solutions.
- Work on link-building initiatives, focusing on quality backlinks and outreach strategies to increase domain authority.
- Monitor and report on the performance of SEO efforts using tools like Google Analytics, Google Search Console, and other SEO platforms.
- Stay updated on SEO trends, search engine algorithm changes, and best practices to ensure our strategies remain effective.
- Contribute to our overall digital marketing efforts, working closely with the broader marketing team to align SEO with other digital initiatives.
What are you like
- Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred but not required).
- Any relevant certifications (e.g., Google Analytics, SEO courses) are a plus.
- 2+ years of experience in digital marketing or SEO (internships or coursework welcome).
- Excellent written and verbal communication skills in English.
- Self-motivated and proactive with a data-oriented approach.
About SocialPilot
SocialPilot empowers over 13,500+ agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.
We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.
SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.
Our impact so far
- Helped 13,500+ marketing agencies and SMBs across the globe
- 5 billion+ social media posts published
- SocialPilot Wins the ‘Next Frontier Startup’ Award by SaaSBoomi
- Ranked as a “Leader” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
- Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
- Named as the Top 10 Bootstrapped Startups in India
- Consistently ranked as a “Great Product” consistently by G2, Capterra, and TrustRadius
- Officially a Great Place to WorkTM - Certified startup
- Rated by YOUR STORY as the Number 1 social media scheduling tool
What we believe in
- Customer Obsession: We put customers first while making decisions and planning future goals
- Ownership: We believe in taking ownership of areas that we’re working on. We own up to our – successes and failures. Moving the needle matters more than just busywork
- Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.
- Nimbleness: We respond rapidly to changing circumstances and customer needs
- Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.
Why join SocialPilot?
- Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization
- No micromanagement: Own up your work and be accountable without the need for close supervision.
- Great team: Work with a great team with diverse backgrounds from world-class organizations
- Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.
- Best in class health and medical benefits
- Profit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December
- Staycation: Every year, choose anywhere in the world to stay for a month; we will take care of the expenses!
- Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy
- Zen-like Workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms if you decide to work from the office
Top Skills
Google Analytics
Google Search Console
Seo
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