Hitachi Logo

Hitachi

Digital Marketing Specialist

Reposted 23 Hours Ago
Chennai, Tamil Nadu
Senior level
Chennai, Tamil Nadu
Senior level
The Digital Marketing Specialist will manage paid advertising campaigns, optimize website SEO, develop email marketing strategies, and implement social media strategies while ensuring alignment with company values.
The summary above was generated by AI

Location:

Chennai, Tamil Nadu, India

Job ID:

R0075636

Date Posted:

2025-02-14

Company Name:

HITACHI ENERGY TECHNOLOGY SERVICES PRIVATE LIMITED

Profession (Job Category):

Sales, Marketing & Product Management

Job Schedule: 

Full time

Remote:

No

Job Description:

Business Information:

“The Hitachi Energy Indian Operations Center (INOPC) is a competence center with around 2600+ skilled engineers who focus on tendering, engineering, planning, procurement, project Management, functional system testing, installation supervision, documentation and commissioning.”

Your Responsibilities:

  • Implement paid advertising campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads). Assists with the oversees strategy, budget allocation, targeting, and optimization of paid media efforts.

  • Focuses on optimizing the website and content to improve organic search rankings. Conducts keyword research, on-page optimization, link building, and technical SEO audits.

  • Develops and executes email marketing campaigns, including newsletters, product launches, promotional offers, and more. Manages subscriber lists, segmentations, and A/B testing.

  • Act on the BU/HUB Level within global campaigns and email creations

  • Support HUBs with email creations, webpages and paid Social Media campaigns.

  • Living Hitachi Energy’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business

Your background:

  • Engineering or any equivalent degree with 7+ years of relevant experience

  • Social media strategy, content creation, analytics, and customer engagement.

  • SEO best practices, Google Analytics, keyword research tools, content optimization, and technical SEO.

  • PPC campaign management, analytics, budget management, and conversion tracking.

  • Email marketing platforms (e.g., Eloqua), segmentation, copywriting, and automation.

Qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access the Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by completing a general inquiry form on our website. Please include your contact information and specific details about your required accommodation to support you during the job application process.This is solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes will not receive a response. 

Top Skills

Eloqua
Email Marketing
Facebook Ads
Google Ads
Google Analytics
Keyword Research Tools
Linkedin Ads
Ppc
Seo

Similar Jobs

Yesterday
Chennai, Tamil Nadu, IND
Junior
Junior
Healthtech • Biotech • Pharmaceutical
The Marketing Partner will build an annual brand plan, train teams, connect with global teams, and implement marketing campaigns for Roche's healthcare brands, while ensuring compliance with local guidelines and optimizing patient engagement.
23 Hours Ago
Chennai, Tamil Nadu, IND
Senior level
Senior level
Fintech • Information Technology • Logistics
Crafts written marketing content for various platforms while developing content strategies and creating visual content. Requires storytelling skills and graphic design expertise.
Top Skills: Adobe Creative SuiteGraphic Design Software
Yesterday
Hybrid
Chennai, Tamil Nadu, IND
Senior level
Senior level
Agency • Digital Media • eCommerce • Professional Services • Software • Analytics • Consulting
The Manager CX develops and optimizes marketing campaigns using Salesforce Marketing Cloud, manages customer data, ensures campaign effectiveness, and acts as an SFMC expert to train teams.
Top Skills: AmpscriptCSSHTMLJavaScriptJSONMjmlSalesforce Marketing CloudSQLXML

What you need to know about the Pune Tech Scene

Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account