Digital / Performance Marketing Manager

Job Title: Digital / Performance Marketing Manager  
Location: Gurugram, Haryana, India (Hybrid; 3 days/week in the office) 
Experience: 7-10 years 
Industry: US Healthcare (B2B Focus) 
Reports To: CEO / Sr Manager- Marketing  

Job Summary: 

We are seeking a highly experienced and strategic Digital / Performance Marketing Manager to join our team in Gurugram. This is an individual contributor role with a focus on executing digital marketing strategies to drive growth and organic visibility for a tech-enabled service provider.  

The ideal candidate will have a proven track record in managing large content websites, B2B digital marketing, with strong expertise in SEO for the US markets, and experience in driving organic performance for a B2B healthcare or technology-based organization. 

Key Responsibilities: 

1. Digital Strategy Execution: 

• Implement and manage comprehensive digital marketing strategies that align with business goals. 

• Drive initiatives that enhance the online presence and visibility of the company in the US market. 

• Identify and prioritize focus areas for organic growth. 

1. Search Engine Optimization (SEO): 

• Conduct in-depth SEO audits, competitor analysis, and technical optimization. 

• Develop and execute strategies to improve keyword rankings, enhance page performance, and drive qualified traffic to the website. 

• Optimize content and webpages for search engines to increase search visibility and achieve ranking objectives. 

• Be proficient in optimizing On Page, Technical & Off Page SEO 

1. Content Strategy & Planning: 

• Conduct Competitor research Keyword research to build a comprehensive Content strategy to drive leads & traffic to website 

• Collaborate with content teams to ensure SEO best practices are applied. 

• Analyze user search intent and create content strategies that drive targeted traffic. 

• Manage on-page and off-page SEO activities, including link building and outreach. 

1. Performance Analysis & Reporting: 

• Track and report key performance metrics such as keyword rankings, organic traffic, conversion rates, and inbound leads. 

• Use analytics tools like Google Analytics, SEMrush, Ahrefs, and others to gather insights and optimize strategies. 

• Generate insights and recommendations for continuous improvement. 

1. Collaboration & Stakeholder Management: 

• Work closely with cross-functional teams (e.g., content, design, and development) to ensure alignment of digital marketing strategies. 

• Communicate results and strategies effectively to internal stakeholders. 

1. Industry & Market Knowledge: 

• Keep up-to-date with the latest B2B marketing trends, particularly in the US healthcare market. 

• Understand the nuances of healthcare-related keyword research and content creation. 

Key Requirements: 

1. Experience: 

• 7-10 years of experience in digital marketing, with a focus on B2B SEO and content strategy. 

• Prior experience in marketing in the US market for a Global BPO/ KPO/ ITO provider is required. 

• Specific domain experience in B2B US Healthcare with a focus on Healthcare Providers segment will be a plus 

• Proven ability to work independently and drive strategic initiatives as an individual contributor. 

1. Technical Skills: 

• Expertise in SEO tools (e.g., SEMrush, Screaming Frog). 

• Strong analytical skills and proficiency with Bing, Google Analytics, Search Console, and Google Tag Manager. 

• Power User – HubSpot Marketing  

• Familiarity in using WordPress CMS 

1. Soft Skills: 

• Highly Organized – ability to take control & simplify management of complex websites with multiple micro services, top and bottom page funnels and ongoing optimization efforts in a high content volume environment 

• Very high attention to detail  

• Excellent communication and presentation skills. 

• Strong project management abilities and attention to detail. 

• Ability to work in a fast-paced environment and adapt to changing priorities. 

1. Location & Availability: 

• Based in or willing to commute to Gurugram, Haryana, with availability to work from the office 3 days a week on a hybrid basis. 

• Neolytix does not provide transportation outside 25 km office radius. 

• Overlap with US Central time Zone required – partial or complete based on business requirements