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Sonar

Director, APJ Channels and Alliances

Posted 13 Days Ago
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Hybrid
Singapore
Senior level
Easy Apply
Hybrid
Singapore
Senior level
Leads Sonar’s APJ partner sales organization and owns partner-sourced revenue across ANZ, Southeast Asia, North Asia, and India. Manages Channel Account Managers, drives pipeline creation through VARs, SIs, and distributors, oversees deal registration and attribution, develops AWS co-sell and marketplace opportunities, recruits and onboards partners, manages joint business plans and QBRs, resolves channel conflicts, and coordinates with regional sales leadership. The role requires regular travel across APJ and strong channel sales leadership experience.
The summary above was generated by AI
Who is Sonar?

Sonar is driving the future of agent-centric software development. As the leader in AI code verification and governance, we solve a critical problem: ensuring that software generated by AI-assisted developers or autonomous agents is reliable, secure, and maintainable.

Integrating seamlessly with Claude Code, Codex, Cursor, GitHub Copilot, Gemini, and Devin, we help over 75% of the Fortune 100 build trusted, reliable, compliant software. Customers who use Sonar are 44% less likely to report an outage due to AI-generated code.

We believe code verification is the critical missing link in the Agent-Centric Development Cycle (AC/DC). Industry giants like Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company count on us to provide independent, explainable, consistent review and governance of their AI-generated code via products like:

  • SonarQube: The world’s leading AI code review and verification platform.
  • SonarQube Foundation Agent: Currently topping the leaderboards for agentic software repair.
  • SonarSweep & Sonar Context Augmentation: Providing the enterprise-grade context and constraints agents need to be truly effective.

Our team operates across global hubs in Austin, Bochum, Dubai, Geneva, London, Singapore, Tokyo, and Washington D.C. We move with a mindset we call CODE:

  • Committed to our customers and community.
  • Obsessed with quality.
  • Deliberate in our decisions.
  • Effective as one team.

With over $400M in revenue and profitable, fast-paced growth, we are building the backbone of the AI software revolution. If you’re hungry to have an impact, want to build at a fast pace, and ready to work at the forefront of AI, we want to hear from you.


Position description

  • Reporting to Global Channel and Alliance lead, this role leads the APJ regional partner sales organization, managing a team of Channel Account Managers covering ANZ, Southeast Asia, North Asia and India. The Director owns the full APJ partner-sourced revenue target - driving channel-initiated and channel-assisted pipeline creation through regional VARs, SIs, and distributors. Responsibilities include end-to-end deal registration management, partner recruitment and onboarding, joint business planning with AE teams, distribution strategy execution, AWS co-sell pipeline development, cloud marketplace transactional support, partner contract execution, and coordination with regional sales leadership on sales /  partner alignment.

What You Will Do:

  • Run weekly pipeline reviews with each Channel Account Manager, inspecting deal movement, partner engagement, and CI creation activity by territory. Be in deals — join partner-AE calls, unblock stalled registrations, and push deals from registration to close.

  • Conduct account mapping sessions with regional AE leaders to identify where partners should be embedded in active opportunities.

  • Hold partners accountable to pipeline commitments through regular QBRs and joint business plan check-ins.

  • Manage deal registration workflow daily — approve, reject, or escalate submissions, ensure proper SF attribution, and track cycle time from submission to outcome.

  • Coordinate with Channel Ops on reporting accuracy, partner tiering compliance, and comp-impacting fields.

  • Work directly with distribution partners on activation, quoting, and order flow.

  • Own the weekly channel readout in the Revenue Leaders cadence.

  • Coach and develop CMs on shifting from deal management to proactive CI-generating activities — partner recruitment calls, new logo identification, and co-prospecting.

  • Flag and resolve conflicts between partner coverage and direct sales.

  • Travel to partners and be in-market regularly across APJ.

Experience and Qualifications:

    The ideal candidate will: 

  • 6-8+ years in channel or partner sales leadership, with experience managing a regional partner team carrying a direct revenue number. Proven track record building partner-sourced pipeline — not just managing fulfillment.

  • Experience with deal registration operations, partner attribution in Salesforce, and pipeline reporting at the Director/VP level.

  • Familiarity with cloud marketplace transactions (AWS CPPO, DSOR, co-sell mechanics) and distribution models relevant to APJ.

  • Has personally recruited and onboarded partners, not just inherited a book.

  • Comfortable operating in a high-growth, pre-IPO environment where process is still being built.

  • Strong working relationship skills with direct sales leadership — can earn trust with regional sales leaders and AEs

In-office culture

We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having. 

Candidates need to be genuinely based in the location the role is posted  — if that's not where you are today, we're happy to support relocation for the right person.


We value diversity, equity, and inclusion

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you need any accommodation, please reach out to us at [email protected]

All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date. 

Applications that are submitted through agencies or third party recruiters will not be considered. 

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