Director, Product Design

About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts

The Role
We’re looking for a Director of Design, Growth Products to lead and scale design across our most critical growth experiences. This role owns the end-to-end design strategy for key growth surfaces including new user onboarding, product activation, expansion experiences, and cancellation/retention flows.  
You will partner closely with Product, Engineering, Data, and Marketing to drive measurable business impact while delivering intuitive, high-quality user experiences. This is a hands-on leadership role for someone who thrives at the intersection of strategy, craft, experimentation, and people leadership.
What You’ll Own
- Design strategy and execution for growth-focused product areas, including:
- New user onboarding and first-run experiences
- Product activation and adoption flows
- Monetization, upgrade, and retention experiences
- Cancellation, downgrade, and save flows
- The design vision and roadmap for growth products, ensuring alignment with company goals and user needs
- A team of product designers, including hiring, coaching, performance management, and career development
- Design quality, consistency, and usability across growth touchpoints
- A strong experimentation culture—leveraging A/B testing, data, and qualitative insights to continuously optimize experiences
Responsibilities
- Lead and mentor a team of designers focused on growth and lifecycle experiences
- Partner with Product and Engineering leadership to define strategy, priorities, and success metrics
- Translate business goals into clear user experience strategies and scalable design solutions
- Champion user-centered design while balancing speed, experimentation, and impact
- Establish and refine processes for design discovery, iteration, and delivery
- Use data, research, and experimentation to inform decisions and measure outcomes
- Advocate for design at the executive level and contribute to broader product leadership discussions
 
What We’re Looking For
- 8+ years of experience in product design, with 3+ years in a design leadership role
- Proven experience designing B2B2C and/or SaaS products, ideally with complex workflows
- Strong background in growth, onboarding, activation, or lifecycle design
- Demonstrated ability to drive measurable outcomes (activation, retention, conversion, churn reduction)
- Experience leading and scaling high-performing design teams
- Strong product thinking and the ability to balance user needs with business goals
- Comfort working in fast-paced, ambiguous environments with cross-functional partners
- Excellent communication, storytelling, and stakeholder management skills
 
Nice to Have
- Experience designing for agency platforms, CRM tools, or marketing technology
- Familiarity with experimentation frameworks and growth metrics
- Experience working in remote-first or distributed teams
Why GoHighLevel
- Own some of the most impactful growth experiences in the product
- Lead and shape a growing design organization
- Work with a passionate, product-driven team solving meaningful problemsCompetitive compensation, benefits, and flexibility