At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.
We’re looking for a Director of Product to lead the Develop pillar — setting the vision, strategy, and execution that will expand WXP into the full developer lifecycle and define the future of building for the web. The Develop pillar is Webflow’s investment in bringing code and infrastructure directly into the WXP — spanning AI-assisted code generation, seamless code sync with design artifacts, robust CLI workflows for local development, and Webflow Cloud for global-scale hosting and databases. Together, these initiatives ensure that developers can move fluidly between visual creation and production-grade code, while benefiting from the reliability, scalability, and speed of a unified platform.
About the role:- Location: Remote-first (United States; BC & ON, Canada)
- Full-time
- Permanent
- Exempt
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
- United States (all figures cited below are in USD and pertain to workers in the United States)
- Zone A: 234,000 – 344,300
- Zone B: 220,500 – 323,600
- Zone C: 206,100 – 302,900
- Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
- Zone A: 226,400 – 391,500
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
- Reporting to the Sr Director of Product Management for Growth and Develop pillars at Webflow
As Director of Product you will…
- Define and drive the long-term strategy and roadmap across CodeGen, CodeSync, Frameworks, and Webflow Cloud
- Partner with Engineering Directors to deliver native AI-powered codegen and editing workflows, ensuring scientific rigor and scalable evaluations
- Own CodeSync: bridging Webflow projects with Git and design systems (e.g., Figma → Webflow), CLI workflows, and DevLink exports
- Differentiate Webflow Cloud through seamless deploys, reverse proxies, database integration, and edge infrastructure
- Establish product frameworks for developer experience — balancing CLI ergonomics, local dev flows, cloud deployment speed, and AI-assisted tooling
- Lead and grow a team of PMs while collaborating cross-functionally with Design, Engineering, Developer Relations, and Marketing
- Develop packaging and monetization models (usage-based, seat-based, AI credits, bandwidth)
- Act as a visible thought leader internally and externally on AI dev tools and next-gen developer platforms
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About you:Requirements
- 10+ years in product management, including 4+ years in leadership roles owning multi-surface developer platforms
- Prior experience as a software engineer
- Strong technical fluency with developer platforms, cloud hosting, edge/serverless infrastructure, or AI-assisted coding
- Proven track record of shipping developer products (CLI, SDKs, cloud deploys, codegen tools, or design-to-code workflows)
- Experience partnering closely with Engineering leadership and making build-vs-buy tradeoffs
- Exceptional written and verbal communication; able to craft crisp product strategies and rally cross-functional teams
You’ll thrive as a Director of Product Management if you…
- Love 0→1 platform building, thrive in ambiguity, and excel at shaping new product pillars
- Balance AI innovation with pragmatic execution, including cost and latency tradeoffs
- Have deep developer empathy — understanding CLI UX, onboarding, error states, and long-tail workflows
- Think in terms of ecosystems and partnerships (frameworks, design tools, infrastructure providers)
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
- Build lasting customer trust. We build trust by taking action that puts customer trust first.
- Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
- Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
- Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.
- Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
- Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
- Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
- Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
- Wellness for the whole you. Access to mental health resources, therapy and coaching.
- Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
- Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
- Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Remote, togetherAt Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connectedNot ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
