About Mixpanel
Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.
Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.
About the Role
Mixpanel is looking for a highly skilled Field Marketing Manager to manage and scale our India field marketing initiatives. This role crucial for driving our accelerating growth in India and supporting our broader marketing initiatives across Asia Pacific. This role will be responsible for driving pipeline and upsell for the India market.
Responsibilities
- Own Field Marketing Strategy and Execution Across India: Collaborate with cross-functional teams, including marketing, sales, and regional partners, to design a field marketing strategy that fills the top-of-funnel pipeline and supports deal progression using tactics like online/offline events, ABM campaigns, and partner co-marketing initiatives.
- Own APAC-wide Webinar Strategy: Collaborate with HQ teams to execute APAC sessions for global webinars, build and execute APAC regional webinar strategy, content and optimizations.
- Drive Brand Advocacy: Engage our happiest customers and advocates, ensuring their participation in field programs to amplify Mixpanel’s brand presence.
- End-to-end Pipeline Ownership: Build and execute end-to-end on pipeline generation for owned activities, from pre-event, during-event, and post-event sales follow up
- Support Global Marketing Initiatives: Support global marketing initiatives by providing India market knowledge, executing local portions of global programs, and advocating for India market needs.
- Global Knowledge Sharing: Contribute to the global field marketing organization by sharing learnings, best practices, and standard processes.
We're Looking For Someone Who Has
- Experience: 6-8 years in field marketing for the India market in a fast-moving B2B SaaS environment, especially in event strategy and execution
- Cross-Functional Collaboration: Ability to build close, trusting relationships with sales, marketing operations, revenue operations, design, and product teams
- Operational Excellence: Strong track record in managing event and program execution, from ideation to lead follow-up
- High Energy and Curiosity: A proactive attitude with a sense of urgency, intellectual curiosity, and adaptability.
- Business and Data Acumen: Skilled in using data to measure and optimize activity performance and improve processes.
- Organized and Detail-Oriented: Keen attention to detail and adaptability to new learnings and insights.
Bonus Points For
- Industry Expertise: Experience in analytics or a similarly technical B2B vertical.
- Specialization: Knowledge in on/offline events, partner marketing, and marketing to Product, Data, Analytics, Engineering personas
Existing Tech Stack Proficiency: Familiarity with Hightouch, customer.io, Goldcast, Figma, Salesforce, and experience with centralized documentation tools like Notion or project management platforms.
#LI-Hybrid
Benefits and Perks
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Be Open: When knowledge becomes open, we can come together as a team to collaborate around a shared purpose
- Customer Focus: Our customers’ success is our success
- Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
- Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
- One Team: We can’t win without each other
Why choose Mixpanel?
We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
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