RESPONSIBILITIES:
Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives
Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets
Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution
Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations
Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations, partnerships, and moments that resonate culturally
Build and nurture relationships with key partners, government stakeholders, fitness communities, and influencers to drive grassroots growth and deepen brand affinity
Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations
Partner with commercial, retail, and distribution teams to support acquisition, engagement, and retention goals within the region
QUALIFICATIONS:
7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands
Fluent in Arabic is a must
Deep understanding of the GCC markets, including cultural nuances, media landscape, and consumer behavior across key countries (e.g., UAE, KSA, Qatar)
Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization
Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels
Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery
Experience working with or navigating government entities, large partners, or regulated environments is a plus
Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations
Excellent communication skills with fluency in English; Arabic proficiency is a strong plus
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
