This role involves defining marketing objectives, driving strategies, empowering teams, and managing marketing efforts across multiple platforms to achieve growth.
Responsibilities:
1.Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
2. Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
3. Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
4. Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
5. Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
6. Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web
Requirements:
1. 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function
2. Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation
3. Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
4. Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
5. Strong project management capability and detail orientation
6. Experience growing passionate user or developer communities in order to catalyze market adoption of technologies
7. Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
8. A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
9. Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures
Similar Jobs
Artificial Intelligence • Information Technology • Professional Services • Software • Analytics • Generative AI • Big Data Analytics
Lead end-to-end delivery of a multi-workstream Salesforce CPQ migration. Drive stakeholder alignment across Sales, RevOps, and IT; manage sprint cadence, risk tracking, escalations, and executive communications; enforce information security and data protection practices throughout the program.
Top Skills:
ArmSalesforceSalesforce CpqSalesforce Revenue Cloud
Big Data • Fintech • Mobile • Payments • Financial Services
Partner with senior engineering leaders to drive large-scale organizational change, leadership development, and talent strategy. Lead talent management, succession planning, workforce planning, and people analytics to improve organizational effectiveness, employee engagement, and leadership capability. Serve as a trusted advisor, coach executives, and collaborate with People COEs to scale culture and drive high performance.
Blockchain • Fintech • Mobile • Payments • Software • Financial Services
Senior individual contributor building and maintaining underwriting and credit decisioning ML systems for Cash App Borrow and Afterpay. Responsibilities include feature engineering, model training, calibration, experimentation, deployment, monitoring, and portfolio-level analysis. Collaborate with cross-functional teams to align models with business and regulatory goals and develop AI-native engineering workflows and governance for reliable, auditable model development.
Top Skills:
AirflowAWSClaude CodeCopilotCursorGCPGitInternal Feature StoreLightgbmMlflowModel Hosting PlatformNumpyPandasPrefectPythonPyTorchScikit-LearnSnowflakeSQLXgboost
What you need to know about the Pune Tech Scene
Once a far-out concept, AI is now a tangible force reshaping industries and economies worldwide. While its adoption will automate some roles, AI has created more jobs than it has displaced, with an expected 97 million new roles to be created in the coming years. This is especially true in cities like Pune, which is emerging as a hub for companies eager to leverage this technology to develop solutions that simplify and improve lives in sectors such as education, healthcare, finance, e-commerce and more.
