Lead and execute end-to-end content strategy for a US B2C audience: manage social channels, creator/influencer partnerships, product launch narratives, onboarding and in-app copy, paid creative collaboration, and founders' personal brands. Measure performance and iterate to drive reach, signups, and activation while building the content function from 0→scale.
This role is for one of the Weekday's clients
Min Experience: 5+ years
Location: Remote (India)
JobType: full-time
This role is for a hands-on Head of Content. The ideal candidate is a builder who has taken a brand from inception to scale and is comfortable both setting strategy and executing content creation. This individual will lead the social content engine, creator ecosystem, product communication, and founder personal brands, operating as an individual contributor who also leads.
RequirementsKey Responsibilities
- Own the social content engine end to end, defining voice, formats, channel mix, and cadence for a US B2C audience.
- Source, sign, and run creator and influencer partnerships, turning the community into a distribution engine.
- Lead content for every product launch, crafting narratives, assets, and enablement material.
- Own the words inside and around the product, including onboarding, in-app copy, feature pages, and landing pages.
- Partner with growth on paid creative, including hooks, angles, scripts, and content for performance marketing.
- Collaborate with the design team to ship visually excellent content.
- Measure and iterate content performance, tying it to real outcomes like reach, signups, and activation.
- Build and amplify the founders' personal brands through thought leadership and social presence.
Qualifications
- Deep fluency in the US B2C social and creator ecosystem, understanding what performs online.
- Built a content/brand function from 0→1 and scaled it 1→10, ideally at a B2C, PLG, or prosumer product.
- Strong individual contributor, hands-on in writing, making, and shipping content.
- Track record across social strategy, creator/influencer partnerships, product launches, and product copy.
- AI-first mindset, using AI tools as a default co-pilot.
- Bonus: Experience activating founder/executive brands.
- Bonus: Experience at an AI-native or fast-scaling startup.
Required Skills
Content strategy | Social media strategy | Creator partnerships | Influencer marketing | Product marketing | Launch content | Product copywriting | Brand building | Founder branding| Storytelling | Performance marketing support | Design collaboration | B2C growth | AI tools 0-1 building
Benefits & Perks
- Own the brand of one of the fastest-growing AI-native products with real autonomy.
- Work directly with the founders on the company's story.
- Work on a visual-first product where content is seen by millions.
- Access to the latest AI tools and a front-row seat to building an AI-native product.
- Clear path to scale the function and personal growth into broader brand and marketing leadership.
Hiring Process
- Stage 1: Apply and submit the application form
- Stage 2: Attempt AI interview (15 min)
- Stage 3: Portfolio & craft deep-dive with GTM Lead
- Stage 4: Founder conversation: brand, vision, culture
Global Marketing, US Market, Content Strategy
Good-to-have skillsBrand Strategy, SaaS, B2C Marketing
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